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Which is likely why 79% of professionals exaggerate their AI knowledge and 91% of C-suite executives admit to overstating their skills, per Pluralsight鈥檚 2025 AI Skills Report, indicating a culture of AI 鈥渇aking it鈥� at work in US and UK companies.

Saks now operates a storefront on Amazon鈥檚 US and UK sites featuring a curated selection of items from brands including Dolce & Gabbana, Stella McCartney, and Balmain. Rebag is making the majority of its inventory鈥攐ver 30,000 pieces鈥攁vailable to Amazon shoppers, giving them the ability to purchase a $21,000 Herm猫s Birkin bag alongside their orders of shampoo and paper towels.

Sales in the EU and UK were up 63% and 38% YoY in May, respectively, per Consumer Edge data shared with CNBC鈥攁lthough that could soon change as lawmakers in both markets look to impose restrictions on low-value parcels. Shein recovers: While Temu beats a hasty US retreat, Shein is staying firmly put.

What this means for banking competitors: With ambitious global expansion plans (including licensed banks in the UK and Mexico, a move into India, and the launch of mortgages), Revolut is positioning itself as a full-spectrum financial super app. Its ability to scale rapidly while maintaining high user engagement gives it momentum that traditional banks are struggling to match.

How we got here: Klarna became available to eBay shoppers in the UK, Austria, France, Italy, the Netherlands, and Spain in December 2024. Electronics, fashion, and collectibles are some of the most popular categories where eBay shoppers are paying with Klarna, according to the companies.

A more affordable YouTube Premium Lite plan鈥攍aunched earlier this year in the US, Australia, Thailand, and Germany鈥攊s now rolling out to users in Mexico, Argentina, Brazil, Canada, and the UK at $7.99 per month. Premium Lite removes most video ads on YouTube and YouTube Kids but excludes music, downloads, and background play.

Expansion plans to build more cloud infrastructure in Indonesia, the UK, Australia, and other parts of the US are also on hold or delayed. Microsoft may slow future data center expansion to curb costs as it evaluates tariff effects. CFO Amy Hood acknowledged AI capacity constraints could start in June. Power and space shortages could stall wider AI growth just as enterprise demand heats up.

Similar solutions haven鈥檛 necessarily worked in other locations such as the UK, but that may be because customers have turned to options like digital banking. However, LFCU鈥檚 mobile banking unit  offers unbanked people an option when there may be no alternatives, given the infrastructural challenges.

While shipments to Europe rose 28% in the same period, proposed de minimis clampdowns in the EU and the UK could severely crimp Shein鈥檚 ability to rely on those markets for growth. But it may not have to: The company is confident it can handle the US de minimis crackdown, a source told the FT, even as it raises prices by as much as 377%.

Its in-house ad platform, Netflix Ads Suite, is now available in all ad-supported markets, including the US, UK, Japan, Brazil, and Germany. From cautious to confident: Netflix鈥檚 ad chief Amy Reinhard said the company is moving beyond its "crawl, walk, run" approach, signaling it now sees itself as a full-fledged adtech player.

Shein boosted digital ad spending by 35% in France and the UK in April 2025, while Temu increased by 40% month over month, per Sensor Tower data. Deliveries from Shein and Temu now represent 22% of deliveries in France through La Poste, up from less than 5% five years ago, per nss magazine. Shein has broader reach, but Temu wins on spend.

The trend: Younger generations continue to prioritize wellness more than older consumers and are purchasing products across a range of health and well-being categories, according to McKinsey鈥檚 recently published Future of Wellness survey of more than 9,000 consumers across China, Germany, the US, and the UK.

As Seedtag UK managing director Marko Johns pointed out, 鈥渢he fine line of balance鈥� remains elusive in a still-fragile AI ecosystem. Attendees are expected to dig deeper into not just what AI can do, but what it should do鈥攁nd who it ultimately benefits.

Nvidia is embarking on an AI tour this summer to 鈥嬧�婮apan, Korea, India, Canada, France, the UK, Germany, Italy, and Spain to seek partnerships for AI factories. It is also investing in Taiwan. HP is similarly looking to expand its factories in Vietnam, Thailand, India, Mexico, and the US.

The news: As generative AI (genAI) use grows, many office workers are using AI without employers鈥� knowledge, per Ivanti鈥檚 2025 Technology at Work Report. 42% of employees in the US, the UK, Australia, Germany, Japan, and France are using AI at work, a 61.5% increase YoY. However, 32% are keeping their use of those tools a secret from employers.

In the UK, bank customers ranked messaging apps like WhatsApp above mobile app notifications for fraud alerts, ID verification, and overdue payment notices, highlighting how WhatsApp has become a trusted B2C channel in the heavily regulated finance industry.

Outside of the US and China, the UK is the largest B2B digital advertising market. In the major markets of Western Europe, a relatively higher share of digital ad spending comes from B2B compared with the rest of the world. This will help put the UK, Germany, and France among the top countries for B2B digital ad spending outside of the US and China.

According to an October 2024 Pipeline360 and Demand Metric survey, 38% of B2B marketers in the UK and the US rely on SEO and search engine marketing (SEM) for lead generation, ahead of webinars, content syndication, and events. SEO budgets should reflect that up to 90% of search activity still occurs on traditional platforms like Google and Bing.

Western European countries like the UK and Germany already have significant retail media markets, and Canada is also starting to embrace the channel. Retail media accounts for well over a fifth of worldwide digital ad spending, but that figure is not representative of most countries.

There are about 1,755 FAST services available across the US, UK, Canada, and Germany as of early May, up 17% since June 2024 and 67% since June 2023, per Gracenote. Several FAST channels are experiencing notable growth. Viewership for The Roku Channel is up 67%, Tubi is up 21%, and Pluto TV is up 15%, according to Nielsen. Overall FAST viewers are growing steadily.