蘑菇AV

The retail media landscape is dominated by national retailers like Amazon and Walmart, which boast the No. 1 and No. 2 retail media networks in the US by digital ad spend, per our forecast.

Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to 蘑菇AV鈥檚 latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.

If the Germany launch goes well, the company will likely bring the feature to other markets, including the US, to capitalize on growing demand for in-store mobile proximity payments: We forecast US mobile proximity payment transaction value will jump 17.5% YoY in 2026. This would create new and potentially fierce competition for Apple Pay.

More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.

Those pressures caused the company to trim its 2024 sales growth forecast to 6% YoY, down from its long-term target of 7% growth. It also said it now expects to open a net 850 stores through the end of the year, down from its previous forecast of 925. The numbers:. Domino鈥檚 revenues were $1.08 billion, up 5.1% YoY, but just short of the $1.10 billion analysts expected.

For example, one international retailer he worked with pulled out of a New York City deal due to concerns about the US market. The exceptions: Even in a challenging environment, some retailers remain bullish on brick-and-mortar鈥攕ince physical stores still account for the vast majority of US retail sales (We forecast that 83.1% of total retail sales will happen in-store this year).

US retail ecommerce sales will reach $1.720 trillion by 2027, hitting a milestone of more than 20% of overall retail sales, according to our forecast.

Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.

Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.

US wearables forecast 2025: Health and wellness features are driving consumer adoption of wearables. AI-powered capabilities could be next. But doctors aren鈥檛 as enthusiastic about relying on health data in their practice鈥攜et.

Go further: Read our Asia-Pacific Ecommerce Forecast 2024 report.

While retail media networks (RMNs) sell brand safety and predictability to marketers, influencer marketing boasts direct access to loyal audiences. Pairing these two channels together, experts stress, can drive significant growth for brands. Nine in 10 US marketers plan to promote their creator partnerships via RMNs in 2025, according to an October 2024 LTK survey.