蘑菇AV

TVs are now bigger than mobile for YouTube鈥檚 US watch time, according to YouTube鈥檚 official blog. Viewers are watching, on average, over 1 billion hours of YouTube content on TVs daily, according to the statement. Consumers are also investing more in YouTube content. The platform reports a 40% increase in channel memberships in 2024. This was originally featured in the 蘑菇AV Daily newsletter.

US connected TV (CTV) ad spend will continue to grow through 2027, when it will reach $40.90 billion, according to our forecast. Apart from a small bump next year, ad spend on TV (including broadcast and cable TV) will decline over the next few years. Still, TV鈥檚 share of total ad spend is larger than CTV鈥檚, indicating it remains a key player in marketers鈥� ad strategies.

US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.

The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.

The news: Amazon is counting on its addition of NBA games for the 2025-2026 season to broaden its live sports presence and enhance brand marketing opportunities, as noted by Danielle Carney, head of US video and live sports sales.

Advertisers and tech vendors look to capitalize on CTV鈥檚 growing importance in digital advertising.

Changing the screen: YouTube is also capitalizing on the fact that most US adults鈥�77.4%, per our forecast鈥攗se a smartphone while watching TV. Last year, it added second-screen smartphone features, including tools to leave a comment on a video that鈥檚 playing on the TV, purchase products, and adjust playback.

US in-store retail media ad spend will climb 45.5% this year, per 蘑菇AV鈥檚 November 2024 forecast. In-store will account for just 0.8% of omnichannel retail media ad spend, a total of $530 million. As commerce media networks integrate online and offline shopping data, in-store spend will continue to grow. 2. Off-site investments.

FOX's reported audience figures include expanded Nielsen measurements for out-of-home viewership, which now covers 100% of the US, further boosting total numbers. Streaming success: Streaming played a major role, with 14.5 million viewers watching on Tubi and NFL digital properties. Tubi alone accounted for 13.6 million viewers, setting a new Super Bowl streaming record.

Instead of only relying on pre-scheduled ad breaks, advertisers are finding ways to engage viewers when they hit pause.

Viewership in question: Despite high expectations, the game鈥檚 total audience may not have surpassed last year鈥檚 123.7 million viewers, the second most-watched US television event in history behind the 1969 Apollo 11 moon landing, per Benzinga. Samba TV reports that 37.1 million US households watched the game, a 5% decline from 2024.

Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.

Hulu, YouTube, and Amazon lead the CTV ad market, with each company expected to earn more than $3 billion in US ad revenues this year. Over the next four years, social network ad spending will grow at a pace comparable to search. TikTok ad revenues will see explosive growth.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.