蘑菇AV

In 2024, YouTube鈥檚 US CTV audience surpassed Amazon Prime Video鈥檚 total US audience, per our forecast. In 2025, 68.8% of YouTube鈥檚 248.6 million monthly viewers will watch on CTVs, which means its CTV audience will be just 19.0 million smaller than Netflix鈥檚 total audience across devices. That will put it in direct competition with more premium streaming services for CTV ad dollars.

Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.

Before the pandemic, Roku, Hulu, and YouTube made up about half (45.9%) of the US connected TV (CTV) ad market. That market has expanded significantly. Despite solid US CTV ad revenue growth across all three companies, their combined share will account for around one-third of the $26.92 billion that will go to CTV in 2023.

Next year, US connected TV (CTV) ad spend will hit $26.92 billion. This market has grown by double digits each year since we began tracking it in 2017, and it will continue to do so through the end of our forecast period in 2026.

US connected TV (CTV) ad spend will continue to grow through 2027, when it will reach $40.90 billion, according to our forecast. Apart from a small bump next year, ad spend on TV (including broadcast and cable TV) will decline over the next few years. Still, TV鈥檚 share of total ad spend is larger than CTV鈥檚, indicating it remains a key player in marketers鈥� ad strategies.

US connected TV (CTV) ad spend will grow 63% between this year and 2027, for a total of $40.90 billion, according to our forecast.

We forecast that about 80% of Amazon鈥檚 130.4 million US Prime Video viewers use its ad-supported tier, giving it an advertising audience of approximately 104.3 million. By comparison, Netflix recently said it has 70 million global monthly ad-supported viewers, and Disney CEO Bob Iger let slip that 37% of its US Disney+ subscribers and 30% worldwide use its ad-supported tier.

Marketing measurement is changing fast, with new tools making data collaboration, privacy compliance, and cross-channel insights easier than ever. To stay competitive in 2025, marketers will need to find smarter ways to connect fragmented data and uncover deeper insights into the customer journey.

US Census Bureau.

The film secured wide distribution across 3,000+ U.S. theaters and 3,300 international locations during its theatrical run. The $200 million鈥�$250 million production has grossed $175 million globally in theaters. The film's trailers generated 460 million global views. Why it matters: The success validates Amazon's hybrid release strategy.

And then the rest of us, me, Suzy, and Paul and folks listening will decide if we're going to invest in the prediction. If we believe in it, then we move on to the next contestant. We have three predictions for you today. Let's do it. Jasmine, what is your first one for today? Jasmine Enberg (04:26):.

And I think the US is doing a lot of fear mongering. And so there are some folks, although I heard the stats around people are not as opposed to it this year as last year, I still think there might be enough momentum for people to just let it die.

Digital live sports viewers have surpassed traditional pay TV live sports viewers in the US, per 蘑菇AV forecast. This trend will continue next year, when 114.1 million people will watch sports via digital while 82.0 million will watch via TV.