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Next year, connected TV (CTV) ads will move from conception to creative to production faster. That鈥檚 according to Michael Hopkins, vice president of go to market at MNTN, who spoke this week on our 鈥淏ehind the Numbers: The Daily鈥� podcast.

Despite the Basic With Ads subscription tier being released just two weeks ago, we鈥檙e forecasting Netflix will see US ad revenues of $830 million in 2023, growing to $1.02 billion in 2024. It鈥檚 an impressive acceleration in ad revenues, but it puts the company behind a few streaming rivals.

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

Global digital video ad revenues will top $360 billion in 2027, according to Omdia. That鈥檚 up more than $170 billion from this year. By contrast, video subscription revenues will rise about $30 billion over that period and remain below $120 billion in 2027.

While overall social network user numbers are rising slowly in the UK, there鈥檚 much greater movement in terms of the platforms being used.

Teads partners with LG for global smart TV ad expansion: exclusive native placements set to transform viewer experiences and advertiser reach.

Netflix Q1 shows growth is becoming harder to achieve: Paid sharing will prove dividends鈥攁s will strength in global markets.

Digital video viewership is being propped up by connected TVs (CTVs), which allow for easy access to streaming apps on the biggest screens in households