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鈥淢ickey 17鈥� is a swing and a miss: The big budget film failed to impress at the box office鈥攁nd marketing might explain why.

Spotify鈥檚 new marketing offer for advertisers: Spotify is expanding its ad revenue streams with new agency and genAI ads, but a shift into video advertising might miss its target audience. Read article. EU publishers vs. Google: Media giants from 17 European countries sue Google for 鈧�2.1 billion, claiming ad market manipulation and revenue loss.

WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.

The news: Amazon Prime Video鈥檚 ad-supported streaming rollout in January flipped the industry on its head, instantly creating a major video advertising player as major competitors like Disney and Netflix worked to build their own ad-supported audiences. A recap: Prime Video debuted ads in January 2024, making it the default viewing method for Prime subscribers.

The number of companies generating more than $1 billion in annual US CTV ad sales more than doubled from two in 2020 to five in 2024. With ad dollars spreading out among services, a few streaming platforms stand out because of their heavy usage.

Paramount鈥檚 streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company鈥檚 shifting priorities.

We expect digital audio to remain in the mid-single digits, well below the double-digit growth in video advertising. But even digital video advertising growth will moderate next year. Programmatic audio advertising remains a minority of digital ad sales despite its fast growth. Due to technical challenges, programmatic audio has been less pervasive in audio than in video.

Disney-WBD streaming bundle sees strong retention: 80% of subscribers stay after three months, outperforming Netflix in that regard.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.

The JIC鈥檚 members include major networks and programmers, agencies, and the Video Advertising Bureau, a trade organization. It鈥檚 spearheaded by OpenAP, an advanced TV advertising venture co-owned by Fox, NBCUniversal, Paramount, and Warner Bros. Discovery. But not everyone has bought into the JIC. Notable absences include YouTube and Disney.

Beyond the chart: Days of monster growth like last year鈥檚 133.0% for TikTok are behind us, but video ads are still a strong market for all three companies. Meta鈥檚 total US video ad revenues will pass $25 billion this year, a growth of 13.6% over last year. YouTube鈥檚 video ad revenues will approach $7 billion, growing 6.4%. TikTok鈥檚 revenues will cross the $5 billion mark, a 20.2% increase.

Amazon expands Prime Video鈥檚 sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.

It launched a supply-side platform (SSP) offering video ad inventory. And it created a revenue-sharing program for podcast hosts. Spotify suggested it will soon launch a new 鈥渟uper premium鈥� tier on its Q3 earnings call, which would include higher sound quality and 鈥渁 bunch of other things,鈥� according to CEO David Ek. The company will have to find a way to keep growing revenues this year.

The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.

Retail still lags in video ad spending, despite growth. The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years. Retail remains less likely to buy video ads than most industries.

YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren鈥檛 audio-only to effectively reach consumers.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the first installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.