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Mexico is Latin America's second-largest ad market by total spending but has the highest digital ad penetration in the region. Here, we explore the country's consumer behaviors and opportunities for advertisers.鈥�

Peacock unveils live advertising features at CES: A busy calendar in 2026 has the company fleshing out its ad capabilities.

If you have a video ad, it can be repurposed to run other parts of its ecosystem. I think that's really opened up a whole world of spending that this company's really benefiting from. Marcus Johnson:. Yeah. That's a great take. Daniel Konstantinovic:. Yeah. And I think, well, I just said, yeah. Yeah, that is a great take. Thank you, Marcus. Marcus Johnson:. Yeah, Marcus. Daniel Konstantinovic:.

Amazon challenges TV giants: Prime Monday upfront slot showcases NBA rights, aiming for $750 million in ad revenues from streaming sports

Comcast鈥檚 streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.

Disney acquires Fubo, clearing Venu Sports鈥� troubled launch: The deal hints at future media mergers and sets the stage for a streaming shakeup.

The company is also testing a video sponsorship product called the Wire Program that allows brands to promote in-stream video ads alongside trusted publisher content. Video is key for influencer marketing.

Meta鈥檚 investment in video ad tools should enhance the effectiveness and recall of its ad formats, ensuring advertisers benefit from higher engagement.

And AI audio ads present a better use case than AI video ads, some of which have been harshly criticized. Other AI features like audio transcriptions and multilingual translation features can grow audio ads across multiple markets, provided these features are deployed with safety guardrails.

Whereas video ads, the one you cited like the Coca-Cola ad, it's much more obvious when that creative falls into the uncanny valley. I watched that Coca-Cola ad, the original one from last year that was AI-generated and then the one from 1995 that it was based on and there was a noticeable difference. (11:17):. The most recent ad that was generated with AI didn't actually have any people in it.

Netflix's NFL debut sets records: Despite technical hiccups, Christmas Day games drew over 24 million viewers each, boosting the platform鈥檚 sports ambitions.

Design and test the performance of ad formats tailored to immersive environments such as 3D product placements, 360-degree video ads, and interactive branded overlays. Implement AR/VR analytics and metrics. Develop a measurement framework to track and analyze user engagement, behavior, and conversion rates within immersive experiences, allowing for data-driven optimization and ROI assessment.

This requires Tuckernuck to approach the season with a full-funnel approach, combining top-funnel tactics (high-quality creative and video ads) with lower-funnel tactics (engaging CTAs like 鈥渃omplete the look鈥�).

Beyond the chart: Days of monster growth like last year鈥檚 133.0% for TikTok are behind us, but video ads are still a strong market for all three companies. Meta鈥檚 total US video ad revenues will pass $25 billion this year, a growth of 13.6% over last year. YouTube鈥檚 video ad revenues will approach $7 billion, growing 6.4%. TikTok鈥檚 revenues will cross the $5 billion mark, a 20.2% increase.