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Conversely, time with digital devices applies to many potential activities (social media, video, gaming, audio, etc.). Other than TV鈥檚 decline and sub OTT鈥檚 rise, consumer time with most activities will be relatively stable year to year. TV will lose 7 minutes in 2024, and sub OTT will gain 6. But nothing else on the digital or traditional side will shift more than 2 minutes in either direction.

Meanwhile, in Q4, FanDuel reclaimed its top spot in US gross gaming revenues (GGR) with 35%, according to Eilers & Krejcik Gaming. DraftKings had briefly taken the lead during Q3. Gambling ad spend seeks out live sports coverage. US ad spend in the gambling and casino sector reached $734.8 million for the period of January 2023 to November 2023, per MediaRadar.

And active radio listeners will still spend nearly as much time with their radios as gamers do with their games. Podcast time will trail the larger categories somewhat, but to put it in a different context, podcast listeners will spend roughly the same amount of time per day with podcasts as TikTok users spend with TikTok.

That鈥檚 largely thanks to the app鈥檚 communities and fandoms centered around topics like sports and gaming. In recent months, X has tried to capitalize on that engagement, including by launching NFL and NBA Portals鈥攃entralized locations where users can keep up with real-time league news. New video features could also help drive more usage.

This may mean zeroing in on a specific vertical (e.g., gaming, sports) or a specific platform (e.g., TikTok, LinkedIn). These types of agencies speak to influencer marketing鈥檚 growth and subsequent fragmentation. Here are a few examples of specialized influencer marketing agencies:. Creator Authority, founded in 2023, is focused on LinkedIn influencer marketing.

Our take: As usual, CES didn鈥檛 disappoint with all of its new tech, which also delved into holographic displays, AR headsets, and video gaming accessories. The future is more automated than ever. While automation and AI might simplify daily life in some ways, in others, we can expect them to replace jobs and limit privacy鈥攏ot just for those who purchase the tech but also for unwitting bystanders.

Media habits in Canada have changed, favoring digital across all formats. The GMI report for Canada is a single source for quantifying the pace of change in time spent with media, media adoption, and device ownership.

Tariffs are destabilizing Hollywood鈥檚 growth: Rising costs and shrinking ad budgets threaten content, licensing, and consumer engagement.

Makers of movies, TV shows, and immersive video games want to advertise in a way that reflects the product鈥攏amely via video. Traditionally, the industry has spent heavily on TV, but it鈥檚 rapidly making the transition to digital video.

How can in-game ad buyers calibrate their ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Recent examples like PlayStation's 鈥淚ntergalactic: The Heretic Prophet鈥� demonstrate how product placement is evolving, with Porsche-branded spaceships and Adidas sneakers integrated into gaming environments.