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Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.

Unfamiliarity with shopping features, in-app browsers, and a general lack of confidence in social platforms could be hampering that channel鈥檚 growth. Amazon launched shoppable ad formats on Prime Video in May, but Thanksgiving weekend offered brands a unique opportunity to try them in a discount environment that could make consumers more willing to purchase.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

With the new year approaching, financial institutions have an opportunity to provide helpful tips to strengthen their relationships with Gen Z customers.

The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

The reasons vary; Tencent benefits from surging long-form video consumption (albeit with slower growth ahead), while Meituan's dominance in food delivery drives its ad business. PDD ascendant: Since its 2015 launch targeting lower-tier cities with budget items, PDD has undergone a dramatic evolution.

NBCU will have to pay extra to keep the Macy鈥檚 parade: The retailer wants $60 million for a new Thanksgiving Day broadcast contract.

They have good timing: Over half of Gen Z and millennial shoppers prefer self-checkout over traditional registers, per a November 2023 NCR Voyix survey. GenAI applications that improve accuracy and provide a more seamless customer experience could help convert these consumers to autonomous checkout users. Biometric checkout waits in the wings.

Discovery (WBD)鈥檚 new 鈥沦丑辞辫 with Max鈥� ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers鈥� catalog. Viewers can navigate to those products by scanning a QR code, allowing them to shop without interrupting the viewing experience.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

The IAB defines commerce video ads as those that use a clear call to action (like 鈥渓earn more,鈥� and 鈥渟丑辞辫 now鈥�) to prompt specific actions, particularly purchases. We forecast video ad spend will grow 20.8% this year, reaching $108.15 billion, over a third (35.7%) of total digital ad spend.

Ad clutter is also a problem on Google Shopping and consumers encounter added friction when they're directed to merchants websites to complete a purchase.

Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx鈥檚 Gen Z's Top 50 Beauty Brands Report Q3 2024.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.