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Drugstores鈥� decline is hurting the US beauty market: Both Coty and L鈥橭r茅al linked the sector鈥檚 challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.

Amazon received 236.9 million unique US visitors in June 2024, according to Comscore. It far exceeded Walmart in second with 137.2 million unique visitors.

To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.

Both retailers used generative AI to improve employee productivity in Q2鈥�Walmart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target鈥檚 curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart鈥檚 marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.

It鈥檚 more likely that smaller tech companies like Grabango can鈥檛 compete financially with big names like Walmart and Amazon. While these giants are able to absorb costs as they develop and scale the technology, Grabango investors were likely less willing to take on this risk.

The retail media landscape is dominated by national retailers like Amazon and Walmart, which boast the No. 1 and No. 2 retail media networks in the US by digital ad spend, per our forecast.

The ecommerce giant has led the market in France and the UK, too, but more substantially in Germany; in terms of retail ecommerce sales in 2024, for example, Amazon will account for 45.1% of the total, versus just 24.1% and 24.8% in France and the UK, respectively.

This has the potential to become a truly innovative form of advertising鈥攃ombining first-party retailer data with premium video and seamless ecommerce integration. Fast-moving consumer goods (FMCG) brands have the most to gain through shoppable media formats on CTV.

Walmart partners with Burger King to beef up Walmart+ perks: While the retailer focuses on appealing to its core customer base, Amazon makes a move for holiday and grocery sales.

Walmart sees growth opportunities regardless of the macroeconomic environment: The retailer looks to boost its international sales, improve its digital presence, and expand its retail media business.

Amazon, Target, and Walmart are launching holiday promotions in early October. Even so, Cyber Monday and Black Friday will still be the two biggest online shopping days of the year. We expect Cyber Monday ecommerce sales will grow 7.8% YoY to $13.93 billion, and Black Friday ecommerce sales will increase 5.5% to $10.76 billion.

Walmart is unlikely to put Vizio data behind closed doors: A renewed measurement deal with Comscore could assuage concerns about signal loss.

Google gets 20 billion Lens searches a month, 4 billion related to shopping. They aren鈥檛 the only ones hoping to catch users鈥� attention with visual search features. TikTok began testing visual search in June, allowing users to take or upload a photo of a product to find similar items on TikTok Shop. Fashion resale marketplace Poshmark introduced visual search for its users.

US visitors spent an average dwell time of 37.3 minutes in H1 2024, outpacing both Walmart (31.8 minutes) and Target (28.7 minutes), per data from Placer.ai. Costco was the only one to increase dwell time between H1 2021 and H1 2024.

While they remain a primary destination for cash-strapped consumers, stiff competition from the likes of Walmart and Target alongside the rise of ultra-cheap Chinese ecommerce marketplaces is eating away at their market share, while economic conditions are causing their core customers to pump the brakes on spending.