蘑菇AV

The proliferation of loyalty programs has heightened competition, so retailers will have to dig deeper into their customer data to drive active participation.

Pluto, Roku, and Tubi鈥檚 combined share of time spent exceeds larger players like Prime Video, Disney+, and Max. Nielsen鈥檚 June 2023 data revealed Tubi is the leading FAST service and equals Max in share of time spent with TV, although it still trailed other established streaming players like YouTube and Netflix by a significant margin.

But then we're expecting over the next few years, 1.4%, 1.2, very, very low growth for Prime Video ad supported in part because Prime Video has been around for a while.

More like this:. 5 charts to help marketers evaluate Amazon Prime Video ads. People are watching longer TikToks. What does that mean for competition with YouTube? What media planners need to know about where people are watching TV. Combined CTV and linear TV ad spend will near $100 billion in 2027.

Surely there will be some griping about Prime Videos move, but that's a huge number of viewers who are just out of the box ad supported. Marcus Johnson:. Yeah. Jeremy, you're up. Jeremy Goldman:. Yeah.

Take the NFL, for example, whose games are now split across cable, its own NFL+ streaming service, Thursday Night Football (TNF) on Amazon Prime Video, and Sunday Ticket on YouTube. It鈥檚 a similar case for Major League Baseball, whose games are split across cable, YouTube, Apple TV+, TBS, and more.

This group includes streaming services whose CTV ad revenues we don鈥檛 currently break out (such as Amazon Prime Video and Apple); smart TV-makers with ad businesses (Samsung, Vizio, LG); and retailers that are selling CTV inventory through their media networks. To view the full forecast, click here.

Amazon poaches MrBeast to generate a hit for Prime Video. Methodology: Data is from the February 2024 Precise TV "PARK: Precise Advertiser Report - Kids Winter 2024." 2,000 US children ages 2-12 and their parents were surveyed during October 2023.

With Prime Video set to introduce advertising in 2024, ad-supported sign-ups will continue to increase. The likelihood that viewers will choose an ad tier varies by platform. Over two-thirds of the viewership on Peacock, Paramount+, and Hulu will be ad-supported next year, according to our inaugural US ad-supported streaming viewers forecast.

Collective time spent with Hulu, Disney+, ESPN+, and Amazon Prime Video exceeds Netflix by just 11%. Seeking profitability, streamers increase subscription prices. Streaming services were busy increasing subscription prices. It has become more expensive to avoid advertising, which is swaying more viewers to put up with ads. Most streaming services increased subscription prices this year.

And they're going to be streaming games starting from next season, 2025/26 on Prime Video, where the company also streams some NFL games. And this year began to show hands on the service to what Jeremy was saying. So that's a huge driver of this. Marcus Johnson (17:55):.

Amazon Prime Video with ads will launch at the end of the month with CPMs in the low- to mid-$30 range, a highly competitive rate. Our take: Despite the challenges ahead, the programmatic advertising sector is still growing significantly, especially on the open web, where spending is rising at a faster rate than in walled gardens and could surpass $50 billion by 2025.

The company joined other streaming services like YouTube and Amazon Prime Video in dishing out billions for sports rights when interest rates were much lower. Late to the frenzy: The changing financial realities of sports rights deals are made clear by FIFA鈥檚 Club World Cup struggles.

Either way, these numbers are well below the 16.2 million that watched Thursday night games when they were on Prime Video, Fox, and the NFL Network in 2021. The drop isn鈥檛 a surprise when you consider how fragmented sports rights have become, said our analyst Paul Verna on a recent 鈥淏ehind the Numbers: The Daily鈥� episode.

The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football鈥攁nd it will debut the first-ever Black Friday NFL Football game this year. But competition from omnichannel RMNs is mounting.

Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.

The most popular individual media service in the US, Netflix, has a limited ad inventory, and several other major time-takers, like Spotify, Disney+, and Amazon Prime Video, are also semi-closed systems.

In 2024, Prime Video users in the country will either have to pay more for an ad-free service or else begin receiving ads on the cheaper tariff. Netflix and Disney have begun to see success with this strategy, and there鈥檚 no reason to believe Amazon won鈥檛 either. The FAST landscape will continue to develop and expand. The UK remains some way behind the US in terms of available FAST channels.

Google, for instance, recently added a YouTube app in Android Automotive, and Amazon Fire TV and Prime Video are available in some passenger seat screens. Car companies such as Tesla, BMW, and Lexus have also introduced games accessible in stationary cars. More sophisticated entertainment systems will allow individual control over content on screens. Car commerce starts to appear.

The CTV ad market is still adjusting to having Netflix and Disney+ in the space, but if other major providers like Amazon Prime Video and Apple TV+ launch ad tiers, buyers may get another dose of whiplash鈥攅specially if those major players come to market with inflated rates. On the flip side, incumbents including Warner Bros.

They flip the switch made ads the default for Prime video. Now 80% of Prime video users are ad supported. So streaming services all offer a hybrid at this point for the paid streaming services do except for Apple TV plus.

But that content is now more accessible on digital services than ever before, with OTT streaming services like Prime Video and vMVPDs like YouTube TV both offering NFL games, eating into pay TV鈥檚 market. There are also more channels through which pay TV customers can transition to digital services than in recent years.

Although not a partnership, Amazon鈥檚 streaming platforms Prime Video and Freevee also offer the ecommerce giant a massive CTV ad opportunity. Breaking with tradition: Retail media CTV ads differ from traditional TV ads because they are 鈥渂oth for branding and performance,鈥� due to the targeting and measurement potential, Lipsman said. TV ads are historically for branding.

Amazon is considering an ad tier for Prime Video, which could lead to an explosion in CTV ad spend from brands looking to take advantage of Amazon鈥檚 retail media data. Free ad-supported TV platforms like Amazon鈥檚 Freevee are expanding in viewership and content. Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter.

Amazon Prime Video will see the largest amount of CTV ad revenue growth this year, increasing 125.0% YoY to reach $3.13 billion. That鈥檚 thanks to the launch of its ad-supported tier in January. Watch the full webinar. This was originally featured in the 蘑菇AV Daily newsletter. For more retail insights, statistics, and trends,subscribe here.