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Kohl鈥檚 new CEO faces a tough challenge: The department store鈥檚 sales have declined for 11 consecutive quarters as it struggled to attract new shoppers without alienating long-standing customers.

59% of US shoppers are most influenced by honest creator reviews that showcase the pros and cons of a product, according to a September 2024 survey by Bazaarvoice and Savanta.

Our forecast, published last July, also anticipated positive sales growth last year. Both BEVH and our projections forecast an acceleration in online sales this year.

The news: Procter & Gamble鈥檚 sales rose more than expected in its fiscal Q2 despite 鈥渧olatile鈥� US consumer behavior and uncertainty in China as shoppers stocked up on household staples. Organic sales grew 3% YoY for the quarter ended December 31, driven primarily by volume growth鈥攗p 2% YoY鈥攁nd favorable geographic mix. Pricing was flat YoY for the first time since 2019.

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With the majority (55%) of Currys鈥� sales taking place in stores鈥攁 proportion that鈥檚 held steady for the past three years鈥攖hose impressions have a solid chance of convincing shoppers to make a purchase.

American Eagle sues Amazon for trademark infringement in fight against product dupes, knockoffs: The retailer accused the ecommerce giant of unauthorized use of its 鈥淎erie鈥� trademarks, which it said helped drive traffic and sales on the marketplace at American Eagle鈥檚 expense.

Private labels ate into national brands鈥� share in 2024: That reflects a continued trend as store brand unit sales have risen 2.3% since 2021, while national brands have declined 6.8%.

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Dupe culture takes over: The rise of dupe culture is a growing problem for beauty brands, especially with platforms like Amazon and TikTok Shop scooping up a greater share of industry sales. Counterfeits are a particular challenge for brands selling on Amazon and account for the 鈥渕ajority鈥� of the dupes problem, Madigan Lyden, senior director of brand strategy at Front Row Group, told BoF.

EV sales set a volume record in Q4: While sales jumped 15.2% YoY, momentum may slow this year if Republicans keep their pledge to repeal or scale back incentives.

Solid December sales cap a year of healthy retail growth: But 2025 could be a different story, as tariff concerns keep all but the wealthiest consumers from spending freely.

US B2B ecommerce growth is outpacing B2B product and electronic sales growth鈥攂ut at a slow rate. Buyers鈥� preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.

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Nordstrom鈥檚 net sales rose 4.9% YoY in the nine-week holiday period ended January 4. It now expects full-year revenue growth of 1.5%-2.5%, up from 0%-1%. It also expects comparable sales growth of 2.5% to 3.5%. Why it matters: The positive shifts suggest many retailers had a stronger-than-expected holiday season.

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