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Meanwhile, rivals to the Kindle could emerge, including AR ebooks and e-readers from competitors like Kobo. How does this affect our rating? The possible entry of ByteDance along with cuts to the devices category may weaken Amazon鈥檚 leverage in book publishing.

Well, you can't get it any more wrong than that one time I guessed 240 billion on the AR device, that one time. Marcus Johnson:. Yeah, you made up a number. You invented a [inaudible 00:29:24] or something. Stephanie Taglianetti:. Well, I just said C. Marcus Johnson:. Stephanie put C which is the correct answer. No. Carina says 150,000. Evelyn says 200,000. Stephanie says 250,000.

The market being, I guess mixed reality, but also AR as well. Rahul, you're going to give the for. So Rahul, Apple's mixed reality glasses will be the product that changes the market, make the case. Rahul Chadha:. I want to acknowledge that we're talking about trapping a pair of oversized ski goggles to your face. They're attached via cord to basically a fanny pack. But if anybody-. Marcus Johnson:.

I think sometimes the temptation is to say, "Oh, let's have AI and AR and all sorts of crazy theatrical experiential retail," but really just get the basics right. Have you got the right products? Have you got enough staff? Really the basics. My only sort of additional suggestion above that is maybe get some good food in, right?

We're still waiting for Apple to launch its, what we think is going to be an AR headset this year. So yeah, the most of this... the explosion of growth we're expecting to happen, to Stephanie's point, in a couple of years time.

A generation that will not know a world without AI, gaming, AR and streaming. But folks, is it time to make space already for Generation Alpha? Suzy Davidkhanian:. I don't think it's ever too early, right? Brands need to really understand who the up and coming consumers are so that they can get ready to welcome them into their space.