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However, while the models generate video, image, and text, none process audio content, the foundation of Alexa鈥檚 operations. Building Alexa on internal models, instead of external tech like Siri鈥檚 ChatGPT integration, could slow progress even more.

On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.

Beyond performance benefits, advertisers are interested in curation as a means of avoiding made-for-advertising (MFA) inventory or simplifying the supply chain, per Brian Binder, senior innovation and growth director for TV, audio, and display at Tinuiti. In other words, some buyers are using curation as a supply path optimization (SPO) tactic.

As 2024 heads into the last quarter, the tech and media landscapes face pivotal shifts. From a potential AI backlash to new Google consent workflows, and TikTok鈥檚 future, these medium-term predictions, shared by our analysts on a recent two-part episode of 蘑菇AV鈥檚 鈥淏ehind the Numbers鈥� podcast, spotlight the challenges and opportunities that may lie ahead.

On today鈥檚 podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with 鈥渞easoning abilities鈥� can actually do, and whether Ilya Sutskever鈥檚 new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

The full funnel: DoorDash has teamed up with The Trade Desk in an effort to help advertisers deliver more relevant campaigns across display, mobile, streaming audio, and connected TV (CTV), as well as achieve closed-loop measurement.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.

DeepSeek collects user input, including text, audio, files, feedback, and chat history. It also keeps device data like keystroke patterns, IP addresses, and system languages. DeepSeek鈥檚 privacy policy says the company retains users鈥� information indefinitely or 鈥渇or as long as necessary to provide our services.鈥�

In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google鈥檚 new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

What percentage of women鈥檚 daily audio listening time is spent with music? A) 47% B) 57% C) 67% D) 77%. Over three-quarters (77%) of women鈥檚 daily audio listening time is spent with music, according to a recent report from Edison Research and SiriusXM Media. May 2, 2025. True or false? The majority of TV viewing time in Q1 was spent on ad-free platforms.

Include a CTA: The TV screen isn鈥檛 clickable; be sure to prompt your audience with a call to action (both visual and audio) at the end of your ad. Capture attention upfront: Audiences are exposed to a lot of ads so be sure to capture their attention within the first few seconds of your ad; this is the key to hooking an engaged audience.

Advertisers will soon be able to use genAI to build custom audiences that can be used for full-funnel Amazon Ads campaigns across streaming TV, audio, and digital channels. The retailer is also giving brands access to five years of customer purchase signals via Amazon Marketing Cloud, offering more comprehensive insights into consumer behavior; previously, marketers could only query 13 months of data.

On today's podcast episode, we discuss what would happen if TikTok is (or isn鈥檛) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

That鈥檚 an ambitious plan considering none of the released Nova models can process or generate audio content. Breakthroughs in audio processing could help push forward its long-suffering Alexa revamp, which was recently delayed until next year even though Amazon announced it in 2023. However, if genAI audio capabilities are limited to AWS model development, we could see even longer Alexa delays.

But attention metrics can measure tangible factors like time spent on creative, gaze tracking, and audio engagement, offering a richer understanding of ad performance.

On today's podcast episode, we discuss what鈥檚 going on with Google鈥檚 digital advertising technology antitrust trial, the Department of Justice鈥檚 (DoJ) case against them, Google鈥檚 best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.