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"Obviously, we know that ads do trigger something in your brain, right, to signal, you got to have this now," our analyst Man-Chung Cheung said on a recent episode of the "Behind the Numbers: Around the World" podcast. But when it comes to banning advertising for certain products, the effects aren't always clear-cut.

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

In television, it's so much of it even in streaming, but in digital less so. Most money of the Olympics is spent on linear TV and most money in politics is still spent on local TV. Marcus Johnson (13:59):. Yes. Yeah. Although it is interesting because that sounds like quite a swing from plus one to negative 13 from this year to the next.

Daily time spent with music streaming in Mexico (2:18) led globally, surpassing regional and global averages. Mexico City was Spotify鈥檚 first Latin American market, and the company deemed it the 鈥渨orld鈥檚 music streaming mecca鈥� in 2018. Mexico also led in another form of digital audio: podcasts. Daily time spent with the medium was 1:12, ahead of the regional average by 7 minutes.

Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.

According to a Signal Hill Insights report from fall 2023, AM/FM radio commanded a 75% share of time spent with ad-supported audio, followed by podcasts at 14% and free streaming at 11%. Our time spent estimates factor in ad-free subscription-based audio services like Spotify, which is the largest digital audio streamer in Canada. Social media time spent has jumped over the past five years.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

So a fair share of people were already using the technology for creative purposes, so this chart here is showing that 17% of American adults use generative AI to generate or edit images, videos, and audio content, according to KPMG.

On today's podcast episode, we discuss how much Google鈥檚 鈥楢I Overviews鈥� can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.

A decision against SiriusXM鈥檚 cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.

And the audio deepfakes, you have instances where someone's voice gets cloned and then the bad actor calls a family member, says, "I'm in trouble. I need money." These are really nightmare situations for individuals. So generative AI just kind of enhances that risk. Rob Rubin (15:08):. Yeah. Now, Grace, I'm going to pick on you again because here's the other big difference. Grace Broadbent (15:12):.