蘑菇AV

They鈥檙e also the most likely of any generation to have 401(k)s and Roth IRAs鈥攚hich is alarming for baby boomers and Gen Xers, who are closer to retirement. Gen Xers also save the least in general, again indicating unique generational needs, demanding targeted products and outreach. Baby boomers are the most likely to use savings and credit cards to pay for unexpected expenses.

Methodology: Data is from the July 2024 Collage Group report titled "Generations Passion Points: Unlocking consumer enthusiasm through Americans' favorite pastimes." 5,078 US consumers ages 13-78 (Gen Z n=1,185; millennials n=1,372; Gen X n=1,197; baby boomers n=1,324) were surveyed during April 2024.

Gen Z shoppers displayed the biggest boost (34%), followed by 28% of millennials, 24% of Gen X, and 18% of boomers. Across all generations, 产辞辞尘别谤蝉鈥� spending changed the least in Q2.

However, more baby boomers than younger consumers considered both categories very important. For example, 98% of baby boomers consider security features very important, but 80% of Gen Zers do. And baby boomers scored customer service as high as security features. 92% of baby boomers believe a banks鈥� reputation is very important, compared to 72% of Gen Zers.

For example, Gen Zers are over three times more likely to feel more confident in their bank鈥檚 use of AI than baby boomers. Interestingly, while 11% of Gen Zers are open to their bank using AI, they don鈥檛 want it to have their financial details. That鈥檚 compared to 7% of baby boomers and 10% of respondents overall who said the same.

Half of millennials own some type of a wearable device they use for health purposes, per our survey, compared with 36% of Gen X and 32% of boomers. Smartwatches are the device of choice, used by 76.5% of millennials in our survey, compared with 62% for Gen Xers and 46% of boomers.

Baby boomers don鈥檛 feel prepared for retirement: Now that every baby boomer is over the age of 60, they鈥檙e thinking about retirement if they haven鈥檛 already transitioned into this phase. However, more than two in five baby boomers have no retirement savings set aside, and 70% of this generation feels uncertainty about whether their retirement savings will suffice.

Millennials are the biggest users of CTV, followed by Gen Z, Gen X, and baby boomers, per our forecast. The millennial audience is nearly twice as large as the boomer audience. By contrast, boomers are the largest viewing group for traditional TV, followed by Gen X, millennials, and Gen Z. This demographic mix clearly favors CTV and accounts for much of the spending shift from TV.

Yeah, probably because I think for Gen X was closer to 31% of them using Gen AI versus 15% for Boomers. So we spoke about how many people are using it broadly, but if we look at AI tools that people are favoring over others, the highest web traffic, this is from back in March in terms of AI tools, the highest web traffic was ChatGPT, probably a surprise to no one, 2.3 billion visits.

Baby boomers aren鈥檛 keeping up in terms of time spent. They鈥檙e the only generation in which more than half of the population doesn鈥檛 play video games at all, per Morning Consult. There鈥檚 not much positive change on the horizon either, as growth rates for boomer gamers overall will be in the negatives through 2027, per our forecast. Mobile continues to be the dominant medium for gaming.

By the numbers: Baby boomers and seniors are less familiar with AI and also expressed more fears about privacy and security and distrust of the technology than younger generations. 65% of Generation Z said they were 鈥渧ery familiar鈥� with AI. 46% of Gen Zers reported integrating the technology into daily activities.

Gen X volume grew 5%, while baby boomers and older generations鈥� volume increased just 2% YoY. Why it matters: Amex鈥檚 push to win over younger generations is working. Gen Z and millennials accounted for more than 60% of global acquisitions in Q1. Their spending now makes up one-third of the company鈥檚 overall volume, per its Q2 earnings. Healthier delinquencies than competitors:.

Generational differences: 18% of Generation Z and 4% of baby boomers identified as LGBTQ+ (Ipsos); in the US, 16% of Gen Zers and 15% of millennials identify as LGBTQ+, compared with 8% of Gen Xers and 2% of boomers. The Gallup study found that almost 20% of Generation Z, 11.2% of millennials, and less than 3.3% among older generations identified as LGBTQ+.

Baby boomers, meanwhile, are trending back away from digital. Gen X, on the other hand, is digital, solvent, and worth targeting digitally. The pandemic bump is over; boomers are less likely to be in digital environments. Three years ago, baby boomers were forced to confront their digital fears and live much more of their lives online.

Generation X was split鈥�37.2% preferred communicating over a mobile app, and 36.8% preferred emails. 46.2% of baby boomers prefer email, followed by mail at 18.8%鈥攖hen mobile app communications at 16.1%. These preferences have wider application across banking: Research shows they aren鈥檛 limited to rewards programs.

Many more Gen Xers and baby boomers use health apps and telehealth services than wearables, according to our survey. Wearables were the least adopted tools used for health purposes, though half of millennials reported owning them. Patients demand an omnichannel experience. Providers can no longer rely exclusively on brick-and-mortar care delivery.

Baby boomers looking to 鈥渁ge in place鈥� will be prime candidates for in-home healthcare. By 2030, all of the nearly 70 million boomers (now 58 to 76 years old) will be 65 or older, with the oldest close to 85. Most will be using some form of Medicare for their health coverage. In-home healthcare brands are poised for expansion, thanks to their preexisting connections with MA patients:.