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This number declines with every generation鈥�27% of millennials and 12% of baby boomers say the same. To view the full forecast, click here. They don鈥檛 know where to start, and it feels like a big research undertaking.

Gen Z shoppers are more than twice as likely to have made a TikTok Shop purchase than millennials, nearly three times more likely than Gen X, and about 30 times more likely than baby boomers. However, as we enter a highly competitive holiday season, TikTok Shop will need to focus on offering special or exclusive deals to grow its share of holiday sales.

Almost 70% feel working remotely with virtual tellers feels just like speaking with someone in person. 36% said speaking with a virtual teller was better than working with one in a branch. 90% of banking customers that have tried these virtual interactions would do so again. 25% of Gen Zers and 15% of baby boomers said they鈥檇 weigh a financial institution鈥檚 self-service ATMs as a factor when choosing where

Baby boomers redirect their consumerism online. Digital buying is the leading digital activity for baby boomers. Forty-five million baby boomers are digital buyers (only about half a million buyers behind Gen Z). User-friendly platforms like Amazon have made adoption easy even for nondigital natives. Adults ages 55 to 64 spend more time than other generations on Facebook.

It helps 37.4% of millennials and Gen Zers become aware of a bank鈥檚 products, versus just 16.5% of Gen Xers and baby boomers, per our October 2023 US Banking Consumer Habits survey. And 35% of consumers cited social media as one of the places where they are most receptive to advertising, while just 12% cited financial services websites, per the IAS survey.

Empty-nester Gen Xers and baby boomers regularly ditch homeownership for low-maintenance apartments鈥攂ut people of all ages who can afford to buy a home are choosing not to. What insurers should do next. Establish partnerships with landlords.

Baby boomers (24%) and Gen Xers (23%) are twice as likely to 鈥渞arely鈥� carry cash than Gen Zers (12%). 18% of Gen Zers carry it because they frequent cash-only businesses鈥攎ore than any other generation.

Boomers have a very short list of popular digital activities. So close to half, as you mentioned, Paola. Close to half of them are on YouTube and Facebook, but then you go down to one third who are on Netflix, and then it's a real sharp drop to fourth place, Pinterest and Instagram basically tied. Less than one in five Boomers on these platforms. (21:13):.

The prescription drug delivery perk could be particularly valuable for the 68% of Walmart shoppers who are Gen X or baby boomers, per Numerator data. These folks are the most likely to regularly take multiple medications and to benefit from Walmart鈥檚 integrated same-day delivery.

This year, we forecast 31.1 million Gen Zers and 33.6 million millennials will use generative AI this year, outpacing Gen Xers (20.6 million) and baby boomers (10.2 million).

Spend was boosted by Gen Z and millennials: Their billed business grew 12% YoY, compared with just 4% for Gen X and flat growth for baby boomers. Amex said new benefits in popular categories like dining fueled growth among younger consumers. Amex also acquired 3.3 million new cardholders during the quarter. Millennials and Gen Zers made up 80% of new accounts for the US Consumer Gold Card.