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TikTok Shop is Gen Z鈥檚 new favorite gifting destination: More than half plan to make a purchase on the platform this holiday season, lured by the prospect of a good deal.

Even if a US deal is reached, tariffs on Chinese goods could significantly harm TikTok鈥檚 ecommerce business in the US, which relies heavily on cross-border merchants. While the Specialized Rewards Program could help TikTok convince wary creators of the app鈥檚 value, it won鈥檛 mean much if a ban ensues.

WeChat鈥檚 Weixin (China): An all-in-one platform for social networking, payments, ecommerce, and more, with over 1.3 billion users in China. VKontakte (VK) (Russia): Russia鈥檚 leading social network, similar to Facebook, with over 60 million daily users. Nextdoor (USA): A neighborhood-focused platform for local community engagement and business promotion in the US.

At the same time, merchants are eager to tap into the explosive growth experienced by Temu, Shein, and other Chinese ecommerce platforms鈥攊ncluding big Amazon sellers like electronics brand Anker and furniture maker Costway, both of which can now be found on the former.

China plans to loosen its monetary policy: But most Beijing watchers are skeptical that its plans will be bold enough to drive consumers to spend.

Chinese regulators also haven鈥檛 okayed the filing yet, although sources told Reuters that their approval would likely follow the FCA鈥檚 decision. How we got here: Shein鈥檚 labor practices have been under scrutiny for some time. The company has come under fire for overworking and underpaying workers in its factories, and internal investigations have uncovered instances of child labor in its supply chain.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

The market will return to growth in 2025, but retailers face ongoing disruption from ultra-fast-fashion players and TikTok Shop.

Temu and Shein鈥檚 strategy: The two Chinese retailers are fiercely competing while also trying to drive a lucrative holiday shopping season ahead of political changes that could significantly alter their US businesses. The incoming Trump administration has proposed increasing tariffs on Chinese imports by 10%.

Amid global economic gloom, Asia-Pacific remains a region of digital opportunities in 2023, highlighted by the increasing momentum of the metaverse in China, surging retail sales in India, and burgeoning livestream commerce in Indonesia.

China鈥檚 influence shakes up online shopping. TikTok, Temu, and Shein have captured widespread consumer attention. Ecommerce players with roots in China have gained ground on established retailers by introducing innovative shopping experiences. App-based, entertaining, and highly deal-driven, the platforms appeal most to Gen Z and budget-conscious shoppers.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Video's near-future trends are taking shape鈥攁s digital pay TV loses its momentum, livestreaming ecommerce is gaining traction.

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.