蘑菇AV

Essential goods categories will run out of steam, leading to a slowdown in ecommerce growth.

Consumers aren鈥檛 just looking for deals鈥攖hey鈥檙e looking for brands they can trust. Nearly 80% of consumers say they鈥檇 be more likely to try a new retailer if it appeared in their bank鈥檚 rewards program, according to a new report from 蘑菇AV and Chase Media Solutions.

A trade war between two of the world鈥檚 largest consumer markets would cause significant disruption for consumers, retailers, and brands in Europe.

The news: Unilever acquired men鈥檚 personal care brand Dr. Squatch鈥攚hich recently made headlines for offering soap containing actress Sydney Sweeney鈥檚 bathwater鈥� for an undisclosed amount as it looks to establish a greater foothold in the fast-growing category. It鈥檚 a notable move for a company that is otherwise shedding brands to speed its turnaround, and a clear sign that Unilever counts men鈥檚 personal care as one of the 鈥減remium and high growth spaces鈥� to prioritize. Our take: While men are hardly a monolithic entity, their optimism about the economy makes them more likely than women to increase their spending this year. At the same time, shifting consumption habits are turning male consumers into a more valuable commodity鈥攁s Saks and Unilever see only too clearly.

Our primary research on US online beauty buyers shares insights into the evolution of consumer habits and preferences in one of retail鈥檚 most resilient categories.

This could give Chime access to more Gen Alpha and Gen Z customers.

Grocery prices remain front of mind for many consumers: That presents an opportunity for value-oriented merchants such as Aldi, Target, and Walmart to steal share by offering low prices for Thanksgiving staples.