Two thirds of digital ad spend currently flows to the three big tech platforms, Google, Meta, and Amazon. But their auction-based ad models favor their own bottom line and inflate costs at a time when every single marketing dollar counts. Awin's affiliate partnerships platform offers a real alternative to big tech and puts you back in control of your ad spend. Want to find out how?
Audio
| Sep 19, 2023
We're going to start with news of Disney's ad supported tier coming to Canada and Europe. Earlier this month, Disney announced that following successful rollout in the US, its ad supported tier will be made available in select markets across Europe and in Canada from November the 1st this year.
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| Aug 25, 2023
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| Apr 10, 2024
Source: McKinsey & Company
I mean, I feel like you could point to, or look at any digital spending channel and you'll find shortcomings or challenges. There's all kinds of questions about spending in CTV right now and whether there's fraud there. There's questions about, even if you think about ...
Audio
| Sep 26, 2023
In terms of growth, Europe grew 24% up from 5 that it grew last Q3, so well played for Europe. Rest of world hit 30%. That's roughly where it's lived for the past two years per quarter. But as we mentioned, it doesn't monetize the same outside of North America, so not ideal. On the glass half empty side of things, average revenue per user down 6% year-on-year in the quarter.
Audio
| Nov 6, 2023
The first is Facebook now accounts for one in every ten digital ad dollars in America. To Facebook, not its parent company Meta. To Facebook. And four in every ten social network ad dollars go to Facebook. Most of the rest go to Instagram, its sister company. Two, over half of everyone in America uses Facebook, spending close to half an hour per day on the platform.
Audio
| Feb 8, 2024
On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
Audio
| Jan 12, 2024
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| Feb 28, 2024
Source: PwC; Interactive Advertising Bureau Spain (IAB Spain)
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| Feb 28, 2024
Source: PwC; Interactive Advertising Bureau Spain (IAB Spain)
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| Feb 15, 2024
Source: InfoAdex
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| Feb 15, 2024
Source: InfoAdex
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| Dec 31, 2023
Source: Logan
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| Nov 23, 2023
Source: Interactive Advertising Bureau Europe (IAB Europe)
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| Nov 1, 2023
Source: Bundesverband Digitale Wirtschaft (BVDW); Online-Vermarkterkreis (OVK)
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| Nov 1, 2023
Source: Bundesverband Digitale Wirtschaft (BVDW); Online-Vermarkterkreis (OVK)
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| Oct 31, 2023
Source: Advertising Association (AA) - UK; WARC
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| Apr 1, 2023
Source: Insider Intelligence
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| Apr 1, 2023
Source: Insider Intelligence