Chart
| Apr 24, 2025
Source: Edelman
Chart
| Apr 24, 2025
Source: Edelman
“Creator content will continue to drive marketing impact in 2025 and will expand ‘beyond the phone’ to linear programming, digital, audio, and experiential platforms,” she said. “Creators are front and center in social content across the industry, providing advertisers with a massive opportunity to connect with younger audiences.”. This was originally featured in the ĢAV Daily newsletter.
Article
| Jan 6, 2025
Chart
| Apr 22, 2025
Source: GWI
Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.
Report
| Nov 8, 2024
Spotify is looking at lossless audio, DJ mixing functionality, and superfan perks for its upcoming Spotify Music Pro tier to push upgrades. Apple Music Classical, is expanding content partnerships with orchestras and making its app available on desktops. Amazon Music is bundling subscriptions with Audible for possible audience discovery and cross-pollination.
Article
| Mar 20, 2025
The software giant also introduced a voice-cloning feature and launched its Lyria text-to-music model, which can be used to create audio for online content or video podcasts. Workspace improvements: The Workspace suite added Workspace Flows for paid subscribers.
Article
| Apr 9, 2025
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.
Audio
| Jan 3, 2025
Chart
| Jan 28, 2025
Source: Triton Digital
Chart
| Jan 28, 2025
Source: Triton Digital
Chart
| Jan 28, 2025
Source: Triton Digital
Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.
Article
| Apr 18, 2025
Forecasts
| Oct 25, 2024
Source: ĢAV Forecast
Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.
Article
| May 6, 2025
AI voice tech reshapes content marketing: ElevenLabs is helping brands scale multilingual campaigns and allowing creators to monetize their voices—but trust and authenticity remain concerns.
Article
| Mar 12, 2025
So yeah, I think it does save me time though overall, I'm definitely spending more time on a digital interface than previously. So there's that too. Lauren Ashcraft (01:46):. That's true. I also go to ChatGPT to ask it things like where to go on vacation. So not on incredibly important or useful tasks in my daily life yet. But yeah, I use it kind of like a search engine and it's pretty helpful.
Audio
| Mar 11, 2025
Chart
| Oct 25, 2024
Source: Guideline (formerly Standard Media Index (SMI)
Chart
| Apr 10, 2025
Source: HubSpot
Chart
| Apr 10, 2025
Source: HubSpot
The country’s digital titans have been pouring resources into developing their LLMs to catch up with OpenAI, and the results are beginning to show. Alibaba claimed that its new Qwen 2.5-Max AI model (launched at the end of January 2025 after the emergence of DeepSeek) outperformed DeepSeek-V3 and Meta’s Llama-3.1-405B in certain benchmark tests.
Report
| Mar 4, 2025
Chart
| Apr 1, 2025
Source: Toluna
Chart
| Mar 31, 2025
Source: impact.com; ĢAV
US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.
Report
| Mar 21, 2024
Chart
| Mar 28, 2025
Source: ĢAV
Chart
| Mar 27, 2025
Source: Nielsen