蘑菇AV

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands gauge their sales mix against the market.

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks鈥� series, which helps retailers and brands calibrate their sales mix against the market.

LGBTQ+ consumers are a rapidly growing, influential segment, with expectations for brand authenticity, year-round inclusion, and genuine support. We explore their values and media behaviors as well as strategies for marketers to meaningfully engage.

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

Consumers are turning to digital channels for medical information and advice and to research healthcare products, treatments, and services. Here鈥檚 what healthcare and pharma marketers need to know about converting information-seeking consumers into customers.

Almost half of Gen Zers (46%) and Baby Boomers (45%) would switch to less expensive brands or product alternatives if there are price increases related to tariffs, according to March data from Collage Group.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

Germany鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

24% of shoppers have used generative AI (genAI) in shopping experiences, while 35% are aware of the use of genAI in shopping and plan to use it in the future, per November 2024 Capgemi data.

The news: US shopper interest in generative AI (genAI) assistants has spiked 223% between 2023 and 2025, per Chain Store Age. 69% of US consumers surveyed by CouponFollow have used AI assistants for shopping. Our take: Retail AI strategies must match their audiences. Those geared toward younger consumers should highlight AI use and innovation and even let AI guide purchases. For older consumers, focus on AI to inform, not take control.

Latin America鈥檚 commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data鈥攆ollowing the path retailers have already paved.

The tests: In an effort to regain momentum, Target is piloting several initiatives aimed at boosting sales and protecting its margins. Our take: Target isn鈥檛 standing still amid its challenges鈥攂ut it isn鈥檛 clear if its latest moves will resonate with consumers. It鈥檚 encouraging to see Target establish an 鈥渁cceleration office鈥� to push innovation forward. But with consumer budgets under strain, finding the right formula won鈥檛 be easy鈥攅specially given the stiff competition it faces from Amazon, Walmart, and others.

Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.

68% of US LGBTQ+ adults say all or most companies participate in Pride Month to boost business, while just 16% believe it鈥檚 driven by genuine support, per a January survey from Pew Research Center.

The news: PayPal is launching storefront-style ads that allow users to buy products directly within display ads on publisher sites, using PayPal or Venmo without leaving the page. Debuting in the US with partners like Business Insider and Vox Media, the units will later expand to include carousels and listings. This move strengthens PayPal鈥檚 financial media network footprint after its 2023 Ads launch. Our take: As FMN spend is set to reach $1.78B by 2027, PayPal is embedding commerce where consumers already are. These shoppable ads address friction, drive impulse purchases, and position PayPal as a safeguard against rising AI-driven agentic commerce.

The news: Generative AI (genAI) is taking on a multifaceted role in users鈥� lives, as an influencer, a personal companion, and a consumer proxy. 87% of genAI users would consider asking the technology for social or relationship advice, per Accenture鈥檚 Me, My Brand and AI: The New World of Consumer Engagement survey. Our take: Embedding AI tools like chatbots, agents, and recommendation engines into brand websites can help users shop faster and discover new content. Offering transparency around data use and building opt-out features could help users trust the tools more and give them the peace of mind to hand over personal information in exchange for assistance and recommendations.

Over 4 in 10 (44.4%) of US Adults are somewhat or very likely to use an AI tool like ChatGPT or Copilot to research potential purchases, according to April data from Attest.

29.5% of consumers say tariff-fueled price hikes would immediately impact their buying habits, and only 2.3% say their buying habits wouldn鈥檛 be impacted at all by price, according to a February 2025 Omnisend survey.

Almost three-fourths (74%) of consumers prefer to shop in-store for alcoholic beverages versus only buying them online (7%), according to March data from ThinkNow Research.

Lens integration sidesteps users to search without leaving the app. It sets up future monetization even if beta excludes ads and affiliate links鈥攆or now.

The ZeroOne initiative, led by Xbox co-creator J Allard and Surface veteran Panos Panay, signals a consumer hardware reboot for Amazon services, rooted in Microsoft experience.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Cross-border buyer numbers are rising in Europe as shoppers seek value and variety鈥攂ut consumer expectations and regulatory changes could challenge future growth.