蘑菇AV

The big takeaway: If any platform could make live commerce go mainstream, it would be TikTok, mainly due to its ability to push shopping livestreams into users鈥� feeds regardless of whether they鈥檝e shown interest in the format. But it鈥檚 becoming increasingly clear that live commerce is unlikely to reach the same heights in the US as it has in Asia.

At first, the tool could only generate product descriptions, but Shopify has expanded its capabilities to include the generation of blog posts, email subject lines, and headings for online stores. Shopify has introduced Sidekick, an AI-enabled commerce assistant that can help small business owners start and scale their businesses.

Best Buy, TikTok take diverging approaches to live commerce: But getting viewers to tune in remains a serious challenge, regardless of whether retailers focus on education or entertainment.

On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta鈥檚 recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.

鈥淚n China, social media is really already synonymous with commerce, so people will go to a social media platform with the mindset of buying something,鈥� said Insider Intelligence senior analyst Carina Perkins on a recent 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast episode. 鈥淚n the UK and the US, people still primarily view social networks as social.鈥�.

鈥淐辞尘尘别谤肠别 is really the final component that it needs to crack.鈥�. Only 17% of US adults start their online shopping journeys on TikTok, lagging behind YouTube (23%), Facebook (21%), and Instagram (18%), according to Jungle Scout. The multipronged approach: TikTok is determined to make social commerce work by experimenting with different innovations.

鈥淭aking social into the real world, it鈥檚 so critical,鈥� said Tim Sovay, chief business development and partnerships officer at CreatorIQ, during the company鈥檚 鈥淔rom Engagement to Conversion: Unlocking the ROI of Creator Commerce on TikTok鈥� webinar. 1. The quick pivot.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

Amazon is the latest company to copy TikTok: The retailer is adding a continuous, shoppable feed to its app to enhance product discovery and grow sales.

Amazon鈥檚 search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

The big takeaway: There鈥檚 a common thread across the US Commerce Department鈥檚 November retail sales data (up 4.1% year-over-year), MasterCard SpendingPulse鈥檚 November 1 through December 24 report (up 3.1% YoY), and Adobe Analytics鈥� online spending report covering the final two months of the year (up 4.9% YoY): Consumer spending was solid over the holiday season despite lingering inflation, sluggish consumer

Commerce isn鈥檛 driving revenues for social media platforms the way the platforms once hoped. That鈥檚 what our analyst Jasmine Enberg predicted during the keynote session of our 鈥淎ttention! Trends and Predictions for 2023鈥� event.

The news: TikTok CEO Shou Zi Chew testified before the US House Energy and Commerce Committee on Thursday, addressing concerns about data privacy, the platform's influence on young users, and ties to China. Chew emphasized TikTok's commitment to user safety, data protection, and independence from government manipulation.

Sales are quickly approaching $100 billion. Gen Z鈥檚 influence on social media habits, new commerce technologies from TikTok, and rising annual spending by buyers are the main factors driving growth. And with users now spending just shy of 2 hours on social media per day, there is plenty of room for brands and users to squeeze more sales.

CPGs have been ramping up investment in digital ads. Since the pandemic, CPG brands鈥� digital ad spending has outpaced overall digital ad spending鈥攁 trend that shows no signs of abating. To view the full D2C ecommerce sales forecast, click here. Subscription fatigue won鈥檛 limit CPG brands鈥� potential for subscription commerce.

Video remains one of the most memorable ad formats, with 43% of US consumers recalling commerce video ads and 22% recalling social video ads. Meta鈥檚 investment in video ad tools should enhance the effectiveness and recall of its ad formats, ensuring advertisers benefit from higher engagement.

Our take: TikTok's investment strategy marks an ambitious attempt to diversify beyond its core competency in short videos and could prove fruitful given the region鈥檚 demographics and growing digital economy. State-level bans in the US are gaining steam; bans remain on the table in Japan, the UK, Germany, and France.

Some 43% of consumers wish they could shop online using their TV, according to LG Ad Solutions鈥� Shoppable TV report. However, only 10% of US adults have made a purchase via shoppable commerce on a CTV platform, according to an October 2024 survey from 蘑菇AV and Bizrate Insights.

Data is also from the May 2022 PYMNTS and sticky.io report titled "Subscription Commerce Conversion Index." 1,919 US consumers were surveyed during February-March 2022.