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This increase is driven by consumers purchasing more essential goods online and Amazon expanding its partnerships with major beauty brands. More like this:. Leaked memo says Amazon plans to reduce employee stock awards in 2025. US ecommerce resale to grow backed by shoppers looking to save money. Clash of the titans: Why Apple vs. Amazon is the battle to watch.

While TikTok Shop has been the primary driver of live shopping adoption in the US, some of that spending could shift to livestreaming companies like Whatnot, which sold more than $3 billion worth of goods last year.

I think Meta and other social platforms are going to capture some of that shopping behavior, but there's a long list of other beneficiaries, and it's also a really good moment right now for a lot of social shopping startups.

In 2025, retailers must prioritize data-driven measurement, seamless online-to-store experiences, and programmatic out-of-home (OOH) advertising. Seeking heightened measurement has nearly half of marketers emphasizing attribution, making actionable insights crucial. Meanwhile, bridging digital and physical shopping and leveraging real-time OOH campaigns can help retailers stay competitive. Here are three areas retailers should prioritize in 2025, according to industry experts.

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She joined Hy-Vee in 2024 after leading retail media at Dick鈥檚 Sporting Goods. Why this matters: Retail media talent has the opportunity to climb to the top of the corporate food chain. While the lion鈥檚 share of retail media ad spending is claimed by Amazon, Mazza鈥檚 ascendance shows that brick-and-mortar companies are paying special attention to the rapidly growing sector.

A congressional aide described the measure as a way to ensure 鈥済辞辞诲-faith negotiations鈥� between lawmakers and tech firms. Why it matters: Section 230鈥檚 future could reshape the internet as we know it.

Cross-border buyers are internet users ages 14 and older who have purchased goods online from a seller in a foreign country, either directly or through an intermediary (i.e., marketplace), at least once during the calendar year via any digital channel or device.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

This is good news for bigger, full-service agencies that are already taking on influencer work. Brands will expect 鈥渢raditional鈥� agencies to handle this work while incorporating it into the brand鈥檚 larger marketing strategy.

Musk has previously spoken about the idea of a neural lace, which could add a symbiotic digital layer to the human brain, merging it with AI. This is a concept that Mr. Musk has taken from one of his favorite science fiction authors, Iain Banks, whose book's focused on super intelligent AI. Why Mr. Samuel of Vox explaining that Mr.

I mean, that's obviously a good way to draw in Gen Z. And Emmy, you mentioned that Gen Z might not necessarily need to go to malls because they can do the same sort of socializing online.