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A Trump administration could lead to sweeping changes at the agency

While this is a win for Klarna, merchants may not want to take on the higher transaction costs that sometimes come with BNPL plans

What is non-endemic advertising, and what should brands and retailers know about this emerging ad format?

Consumer banking will evolve from a product-centric model to a customer-centric one over the next few years. This will require significant changes to banks鈥� apps, pricing structures, and customer service.

On today鈥檚 podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how 鈥淧lanet YouTube鈥檚鈥� gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.

That includes information associated with credit cards, checking and savings accounts, prepaid cards, and digital wallets. This will make FIs custodians of consumer data, rather than owners, but they will remain responsible for data security, risk management, and consumer privacy. Integrating AI and data into chatbots and virtual assistants will give PFM tools forward-looking capabilities.

This could not only impact its market share in the debit card industry and cut into its margins鈥攊t may also hurt Visa鈥檚 brand in the court of public opinion

But few do because they鈥檙e concerned about implementation costs and customer uptake

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Expanding into healthcare payments can help invigorate growth for BNPL players as user growth slows

P&C insurers haven鈥檛 seen a market as hard as this one for a generation. Those willing to rework their business model from a reactive to a more proactive approach stand a better chance of returning to profitability.

BNPL fintechs will need to harness digital wallets and demographic trends to maximize growth. Strong digital wallet offerings can help BNPL fintechs shore up moderate growth as competition intensifies. In a close race, Klarna will lead Affirm and Afterpay on payment value and users by the end of 2027.

It would likely face similar adoption struggles to PayPal鈥檚 stablecoin, and the timing may lessen its revenue opportunities

And digital wallets will help Gen Z drive crypto payments forward. Youth-oriented digital wallets like Venmo are laying that groundwork by giving customers more ways to transfer and spend crypto. To view the full forecast, click here. What should marketers in the payments industry do next? Allocate marketing resources heavily to mobile.

Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes

Digital wallets are leaning into feature innovation to become everyday commerce enablers. Features we expect more of in 2024 include commerce management tools like PayPal鈥檚 Smart Receipts and passwordless checkout. But the industry is moving fast, and by the end of 2024, we expect most of these features to be commonplace in all digital wallets.