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The growth of display advertising and programmatic tools highlights continuing innovation and competition across social media, retail, and mobile platforms, contradicting monopoly claims. The DOJ’s case relies on a narrow market definition, ignoring broader channels beyond Google, such as social media and in-app ads—where Google is far from dominant. #2: Pro-Consumer Practices & Innovation.

And in 2024, Walmart Connect gave its advertisers the ability to use its custom audiences to target TikTok users with video and display ads. Click here to view our full forecast for US social network ad spending by industry. Social video ad spending will be huge again in 2024.

These new capabilities join Best Buy’s current ad solutions, which include on-site search and display ads. We expect the majority (80.5%) of US omnichannel retail media ad spend to take place on-site this year, per our forecast.

"Display advertising encompasses many channels beyond just Google's offerings like social media, retail media, mobile and app ads," said Goldman. 2. Innovation benefits. The company claims its investments in technologies like real-time bidding (RTB) and dynamic allocation have benefited the entire ad ecosystem, he said. 3. Market definition.

But there’s another factor to bear in mind: In recent quarters, Meta apps have had lower display ad prices, meaning that political ad volume on the platform is likely increasing faster than ad revenues. View our forecasts for Google’s and Meta’s political ad revenues. Despite digital’s growth, traditional media still dominates political advertising.

Instacart’s Carrot Ads solution will enable brands to run sponsored product and display ads on Thrive Market’s website and app. Self-service tools help brands set up and manage their campaigns, with optimized bidding options to drive specific business goals. Meanwhile, Faire, an online wholesale marketplace, introduced its first ad solution, sponsored search ads.