蘑菇AV

Amazon鈥檚 ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.

In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.

US retail media ad spend will hit $45.15 billion this year, an increase of almost 20% over 2022, according to our forecast. Growth will accelerate each year through 2027, when we expect spend to reach $106.12 billion.

The apparel and accessories category will increase its share of retail ad spend over the next few years, while other sectors will reel in their spending, according to our US Retail Industry Digital Ad Spending 2023 report. Use this chart:. Track US retail digital ad spend over time. More like this:. Why retail media standardization may take a while.

US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.

Additionally, Home Chef used KPM鈥檚 shopper data to reach lapsed customers and in-market shoppers and measure performance after a streaming campaign on Roku. The campaign achieved 2.4 times the return on ad spend, and delivered a 20.6% lift in sales among new buyers. Home Chef was able to recapture lapsed buyers and activate a new segment of meal kit customers.

Our own retail media network offsite ad spending forecast has the category set to grow 64.1% this year to $11.04 billion. The two figures don鈥檛 tie up because of varying definitions, but both forecasts show the category is becoming a significant driver of retail media writ large.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.

Click here to view our full forecasts for US programmatic direct nonsocial digital display ad spending and US real-time bidding (RTB) nonsocial ad spending. But PMPs have also gained share of programmatic budgets. In 2020, PMPs and the open exchange each accounted for about half of nonsocial RTB ad spending.

The latest data and insights on spending, KPIs, and key consumer categories marketers need to compete in Mexico鈥檚 complex digital landscape.

Total social ad spending for CPG will hit $13.2 billion, ranking it second after retail. Approximately 31.2% of CPG鈥檚 digital ad budget is allocated to social networks. CPG and retail are powering social ad spending growth: The two categories made up 62.7% of new social ad dollars from 2022 to 2023.

The migration of ad dollars from linear TV to retail media is happening mostly because some of the biggest retail media networks are muscling into the CTV space. Amazon is doing it organically through its ad-supported video content, including its exclusive license for the NFL鈥檚 Thursday Night Football franchise and its ad-supported Freevee streaming service.

Our latest digital audio ad spending forecast estimates $7.12 billion in ad dollars for the industry in 2024, amounting to 6.8% growth. Both of those figures are modest compared with the subscription revenue total and growth. Subscriber dollars have become comparatively more important over time, contrary to the stated strategic preferences of some of the major audio players.

But they also indicate that advertisers investing heavily in SVOD and ad-supported video-on-demand platforms like Netflix and Hulu might need to rethink their ad spend. Our take: The shift represents the need to restructure how advertisers reach their target audiences.

Instacart adds AI-powered tools for advertisers as ad growth slows: The new features make it easier for brands to create and optimize campaigns.

Retail media networks (RMNs) are expanding beyond retailers' websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict 2025 will be marked by significant growth in these off-site channels, with new technologies and partnerships reshaping how brands reach consumers throughout their shopping journey.

Examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and Mercado Libre; examples of retail media networks (RMNs) include Amazon's DSP and Mercado Libre鈥檚 Audience Deals; includes ads purchased through RMNs that may not appear on ecommerce sites or apps. Latin America鈥檚 multibillion-dollar retail media revolution marches on.

We forecast US ad spend on off-site retail media will grow 27.1%, reaching $13.52 billion in 2025 (up from $10.64 billion this year). Over half (55.8%) of marketers worldwide plan to increase their spend on off-site retail media ads, according to a December 2023 survey from 蘑菇AV and TripleLift.

Welcome to our latest edition of 鈥淎d Spending Benchmarks.鈥� This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck鈥攐ne of six in the series鈥攚e cover our latest forecasts for programmatic ad spending. This deck will:.

OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.

The year started with a flurry of commerce media news, from Meijer Media expanding into off-site channels to Microsoft鈥檚 new ad capabilities.

Our take: Advertisers can deploy ad dollars more effectively on Snapchat, avoiding wasted impressions that can occur on platforms with broader, but less targeted and engaged, audiences. Snapchat provides a smaller audience with common interests鈥攑articularly related to the film and TV they consume鈥攖hat can deliver stronger engagement and provide more opportunities for precise, effective advertising.