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Retail media was the fastest-growing digital ad channel worldwidein Q3 2022, with retail media spend increasing 45% versus a year ago, according to Skai. It also gave advertisers more bang for their buck with impressions up 61% and costs per click down 12% year over year.

RFK Jr.’s pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK’s plans to cut D2C advertising.

CNN and Roku want to thrive in the FAST lane: Both are launching free ad-supported streaming channels to lure price-conscious consumers.

Retail media is now being adapted by companies in other verticals: Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most

While 2025’s projected ad spend shows the industry is healthy, there may be some challenges for major agencies, which have seen a decreasing share of US ad spend over the past several years, per Advertiser Perceptions.

Display advertising will capture 85.7% of the $90 billion in additional ad spending between 2024 and 2028. Search's share of digital spend will hold relatively steady at 41.5% in 2024. Retail media networks and AI search capabilities are expected to drive search growth. Nonvideo formats will account for just $12.75 billion of incremental spend through 2028.

The advertising industry craves standardization in a fragmented landscape shaped by rising privacy expectations and demands for actionable insights. To move beyond aggregate campaign analytics, businesses need user-level insights without adding legal, technical, or governance hurdles.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Lowe’s looks to expand the reach of its retail media network: The home improvement retailer rebranded the service Lowe’s Media Network and plans to launch four new channels this year.

US CPG Industry Ad Spend 2024 (Ä¢¹½AV subscription required).

Conjuring a hit: Irrespective of the channel, how to launch a successful film keeps evolving. Movie theaters still rely heavily on TV advertising, with 51% of Canadian and 47% of US adults noting it as their primary source for movie promotions—but social media is closing the gap. Content discovery habits further highlight this shift.

The goal of the Viewer Experience Lab is to help the TV industry understand and improve their advertising environment across traditional and emerging channels to provide better viewer experiences.

Today’s marketers can deploy specialized ecommerce solutions on their websites, including conversion rate optimization, referral marketing, interactive shopping, and brand partnerships—all on a performance basis, often with just a few clicks. Influencers, too, are making their mark.

In ecommerce channel advertising specifically, PDD now commands a 35% share, dwarfing JD.com's 11%. PDD's international expansion through Temu highlights its ambitions beyond China. While the company has diversified from its early reliance on advertising revenues, its ad business continues to thrive from what management calls "higher user engagement and more compelling advertising product offerings.".