蘑菇AV

2025 will be the year of 鈥渢rue co-branded storytelling鈥� for retail media creative formats, according to Brian Monahan, global client president, head of retail media solutions at Dentsu.

A media executive who spoke to The Hollywood Reporter described this trend as a 鈥渢ransfer of wealth from Hollywood to the sports leagues.鈥�. Sports rights are set to become even more expensive. Legacy media executives are already nervous about the NFL potentially opting out of its TV contracts in 2029, CNBC reported.

Help ad buyers understand how programmatic advertising is shaping ad spending trends in key channels, including digital video and retail media display ad spending. Help publishers and solution providers think through how they can capitalize on the near-term trajectory of programmatic ad spending.

The impact of third-party cookie deprecation goes beyond changes to ad targeting and tracking. As the industry moves away from these identifiers, new challenges and trends have cropped up: IP addresses may be more difficult to access, retail media as an addressable channel is growing, and there鈥檚 greater focus on frequent media mix modeling (MMM) adjustments.

CPG鈥檚 strong association with retail media advertising is thus likely to affect the industry鈥檚 overall strong growth in digital advertising. Healthcare and pharma fully resets after its pandemic high. The pandemic led to an artificial bump in healthcare and pharma digital spend.

So really, really proud of it, and it's just something that we're going to continue to leverage to diversify our content mix. Jasmine Enberg (07:39):. Was that a difficult sell internally? How did this come about? Nicole Weltman (07:45):.

Amid escalating geopolitical tensions and regulatory scrutiny in the US and Western Europe, Chinese ecommerce giants are increasingly turning their focus to Asia-Pacific.

Retail media will account for about 1 in 5 digital ad dollars this year. That鈥檚 about double the share it held in 2020. We expect it to surpass the one-quarter mark by 2028.

TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.

Prime Video will host an NBA Black Friday game, expanding its cross-league sports strategy, pairing it with the existing NFL Black Friday matchup to drive ad opportunities during peak shopping periods. Amazon is introducing a new NBA-focused studio, offering premium branding, virtual ad placements, and custom integrations for advertisers.

With the humanoid robotics market projected to hit $38 billion by 2035, tech giants see a clear path to monetization鈥攐ffering tangible use cases beyond the AI arms race.

On today鈥檚 podcast episode, we discuss what makes Sam鈥檚 Club stand out against Costco and BJ鈥檚, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.