Nvidia鈥檚 and AMD's gaming laptops with AI Copilot Plus will attract new users. Nvidia and AMD are preparing to launch AI PC laptops from Asus and MSI that will include AI Copilot Plus features. The integration of genAI into gaming laptops could appeal to a new segment of users. AI agents could drive productivity鈥攂ut also create new risks.
And as VR gaming progresses, developers may also take advantage of the IAB guidelines to inject advertisements. Gamers prefer relevant and realistic ads. As advertising expands beyond mobile platforms, brands and game developers will need to respect gamer preferences for relevant and immersive experiences. Placing ads in a hardcore gaming context will be tricky.