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High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

Gen Z鈥檚 most common interest in the metaverse is playing video games, according to a YouGov survey. Young people are looking to virtual reality (VR) for gaming and entertainment rather than as a replacement for physical and more typical social media interactions. That presents an ad opportunity, but proceed with caution, since even young people are far from all-in on a VR future.

Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.

For retailers with sufficient scale to support RMNs, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte. Ulta Beauty: Approaching 100% membership and gaining a retail media advantage.

齿鈥檚 ad business is beginning to recover. But the return to growth is complicated, and there鈥檚 still a long road ahead for 齿鈥檚 ad revenues to reach pre-Elon Musk levels.

Netflix will have to convince investors that potential revenue losses are worth it to onboard millions of new subscribers, which could sweeten the appeal of advertising with Netflix and prime users for new product releases like its ongoing gaming developments.

Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

As Google rolls the product out more broadly, publishers could still see significant traffic declines, which could lead advertisers to spend elsewhere.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.

Click here to view our full forecast for US retail media ad revenue share, by company. Predictions. Resource-strapped advertisers will consolidate RMN spending across fewer networks. RMN heavy hitters will benefit at the expense of newer entrants. Ad tech platforms will reap rewards as small and midsize retailers look to turnkey solutions.

Non-gaming apps are outpacing gaming apps by revenues as AI and regulations reshape the market. Read article. Honorable mentions:. Google鈥檚 future in question: DOJ considers divestment after monopoly ruling. Users flock to Threads and Bluesky as X faces latest exodus. High costs and low trust are hindering EV adoption.

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.

Without the guardrails of a board or several key executives, Musk鈥檚 whims and ad-hoc changes to Twitter will have lasting effects as its users wrestle with possible replacements while value spirals. 2. Google backs out of gaming, axes Stadia. The news: Google pulled the plug on its Stadia gaming initiative in October, ostensibly as part of its 鈥渟implicity sprint.鈥�.

For example, Instagram advertisers can now use Story content for ads. And although TikTok hasn鈥檛 heavily promoted Stories, its performance relative to Snapchat is promising. With additional promotion and features, TikTok could become the second-most-popular choice. Which platforms are fighting for go-to status in search, following creators, and shopping?

There are three notable exceptions: Messaging platforms like WhatsApp, gaming platforms, and services with educational content including YouTube are exempt from the regulations. This isn鈥檛 a blanket ban: Users 15 and under will still have access to platforms that allow them to see some content without creating an account. What now?

The New York Times has done this by expanding its gaming offerings. Journalist-owned 404 Media achieved profitability in just six months by serving content to niche communities and keeping overhead costs down. And Slate is doing better than ever by publishing its own niche content and podcast. For advertisers, make sure you鈥檙e not relying on low-quality websites.

But recent efforts to scale back sportsbook marketing and advertising could be a signpost for what might happen in the US. Sources. American Gaming Association. Eilers & Krejcik. Legal Sports Report. MediaRadar. The Harris Poll.

During our testing of ChatGPT search for price comparisons, we were able to source the cost of an Asus ROG Ally X gaming handheld from three retailers: Best Buy, Amazon, and Newegg. ChatGPT quickly surfaced item pricing from each seller, along with real-time inventory information and product links.

Nvidia鈥檚 and AMD's gaming laptops with AI Copilot Plus will attract new users. Nvidia and AMD are preparing to launch AI PC laptops from Asus and MSI that will include AI Copilot Plus features. The integration of genAI into gaming laptops could appeal to a new segment of users. AI agents could drive productivity鈥攂ut also create new risks.

Consumer packaged goods brands, for instance, aren鈥檛 the only advertisers moving increasing amounts of their marketing dollars to RMNs. Non-endemic brands, such as gaming and finance apps, are expanding to collaborate with RMNs. However, incorporating new verticals into the RMN framework requires advanced tools for activation. Controlled collaboration utilizing a data clean room.

View the full forecasts for smartphone video viewers, smartphone gaming app users, and smartphone social network users. How will app diversification give marketers more choices? More diverse mobile usage could lead to additional ad options beyond the triopoly. Currently, Facebook, Google, and Amazon account for 66.0% of mobile ad revenues.