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On today鈥檚 podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers鈥� social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

As AR and VR revolutionize advertising, proactive marketers, retailers, and content creators must navigate an evolving landscape to captivate audiences. Tech advances and changing adoption in 2024 will present new opportunities and challenges for advertisers. Key Question: How should advertisers capitalize on the robust growth in immersive technologies?

What does it mean for advertisers? Social media platforms are the nexus of Gen Z鈥檚 interests. The cohort still watches long-form video and takes up digital gaming, but social media is where they turn to share thoughts, get recommendations, and stay up to date on current events. As digital natives, they鈥檙e generally accustomed to adopting new technology.

Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it鈥檚 exploding), and more.

The news: A sweeping internet outage traced to Google Cloud paralyzed various content streaming, cloud productivity, gaming, and AI services Thursday. The outage exposed the dangerous reality of an increasingly hyper-connected digital infrastructure鈥攚hen one provider fails, the entire ecosystem collapses like dominoes. Our take: AI adoption is straining overloaded cloud systems, making widespread outages inevitable as demand grows. While Cloudflare and Google Cloud may have fixed their issues within hours, its customers may have been deeply affected. The full financial impact may take weeks to emerge.

And what they livestream varies: gaming, videos from family and friends, and events or performances are the most popular. TikTok is ahead of Instagram. While YouTube is the livestreaming leader, TikTok trails closely behind. Around 47.3% of Gen Zers who watch livestreams said they鈥檇 done so on TikTok in the past month, not far behind the 51.8% who said the same about YouTube.

Ad creative and context still matter. One of 2023鈥檚 most memorable advertisements occurred across the street from Insider Intelligence鈥檚 headquarters when a billboard for video game Diablo IV featured a demon welcoming New Yorkers to hell. The ad went viral because it ran when the skies were choked with smoke from the fires in Canada. OOH formats are in a new normal.

For example, invest in Twitch to reach Gen Zers interested in gaming or podcasts for those interested in politics. 鈥淏ecause Gen Z is so digitally savvy, there鈥檚 more value in these different microcommunities.鈥�. In addition, 鈥渄igital investments shouldn鈥檛 necessarily come at the expense of traditional marketing tactics, which can also be really effective,鈥� Droesch said.

At the same time, its media ambitions are turning its ad business into a force to be reckoned with. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

It also includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware). Retail includes mail orders/catalogs, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, appliances, jewelry, and general merchandise.

Netflix will have to convince investors that potential revenue losses are worth it to onboard millions of new subscribers, which could sweeten the appeal of advertising with Netflix and prime users for new product releases like its ongoing gaming developments.

齿鈥檚 ad business is beginning to recover. But the return to growth is complicated, and there鈥檚 still a long road ahead for 齿鈥檚 ad revenues to reach pre-Elon Musk levels.

Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

High audio listenership and time spent this year means limited growth. Subscription revenues will be healthy, as most listeners pay to limit ads. And Spotify will lead in nearly every metric, though several platforms are doing well.

It seems as though, Alexander Lee of Digiday was citing Pete Basgen, Global Gaming and Esports lead for WPP agency Wavemaker, saying he thinks everyone is more media savvy and understands that sponsorships represent a transaction between a creator and an advertiser rather than some kind of moral or ethical alignment between the two.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

It allows access to numerous applications including immersive virtual worlds, gaming, social media, music streaming, and finance. The biggest difference between Web3 and its predecessors lies in decentralization: It is jointly operated by multiple players instead of being controlled by central authorities, such as Google or Microsoft in the current version of the internet.

Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.

What does it mean for advertisers? Social media platforms are the nexus of Gen Z鈥檚 interests. The cohort still watches long-form video and takes up digital gaming, but social media is where they turn to share thoughts, get recommendations, and stay up to date on current events. As digital natives, they鈥檙e generally accustomed to adopting new technology.

For retailers with sufficient scale to support RMNs, extensive customer data boosts the value of their offerings to advertisers. Nearly two-thirds of retailers share or plan to share loyalty data with their retail media advertisers, per Deloitte. Ulta Beauty: Approaching 100% membership and gaining a retail media advantage.

Click here to view our full forecast for US retail media ad revenue share, by company. Predictions. Resource-strapped advertisers will consolidate RMN spending across fewer networks. RMN heavy hitters will benefit at the expense of newer entrants. Ad tech platforms will reap rewards as small and midsize retailers look to turnkey solutions.

The team will be led by Harish Sarma, previously TikTok鈥檚 global head of sports and gaming. Why this matters: Courting publishers could go a long way toward helping TikTok improve its public image and make its platform more appealing to advertisers in the critical US market.