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Empty-nester Gen Xers and baby boomers regularly ditch homeownership for low-maintenance apartments鈥攂ut people of all ages who can afford to buy a home are choosing not to. What insurers should do next. Establish partnerships with landlords.

Gen Z currently makes up 26.2% of US LinkedIn users, and the cohort will surpass Gen X in LinkedIn use next year, according to our May 2024 forecast. Brands investing in creator content should consider LinkedIn, on which they can reach 34.8% of Gen Z social media users. But LinkedIn isn鈥檛 the only place where Gen Z is networking.

Baby boomers (24%) and Gen Xers (23%) are twice as likely to 鈥渞arely鈥� carry cash than Gen Zers (12%). 18% of Gen Zers carry it because they frequent cash-only businesses鈥攎ore than any other generation.

The marketing factor: When marketing these products, FIs must target Gen Alpha鈥檚 parents, most likely older millennials or Gen Xers, as they鈥檙e the ones making decisions about their children鈥檚 banking products. To create campaigns that resonate with these customers:. Focus on messaging that resonates with parents, highlighting ease of use, safety, and financial education.

The prescription drug delivery perk could be particularly valuable for the 68% of Walmart shoppers who are Gen X or baby boomers, per Numerator data. These folks are the most likely to regularly take multiple medications and to benefit from Walmart鈥檚 integrated same-day delivery.

This year, we forecast 31.1 million Gen Zers and 33.6 million millennials will use generative AI this year, outpacing Gen Xers (20.6 million) and baby boomers (10.2 million).

Spend was boosted by Gen Z and millennials: Their billed business grew 12% YoY, compared with just 4% for Gen X and flat growth for baby boomers. Amex said new benefits in popular categories like dining fueled growth among younger consumers. Amex also acquired 3.3 million new cardholders during the quarter. Millennials and Gen Zers made up 80% of new accounts for the US Consumer Gold Card.

That's nine points higher than second place, Gen X, in this instance. Speaking of Gen X, let's get to them next. So, Jenny, help me out. Mid to late 40s and into their 50s. Jennifer Pearson (13:32):. 44 to 59. Marcus Johnson (13:34):. Nailed it. Jennifer Pearson (13:36):. And yeah, when I think of Gen X, quite a few are parents. That's also true for Millennials at this point as well.

Nearly 4 in 10 Gen Zers (39.1%) find affiliate marketing at least moderately influential to their purchases, compared with 35.2% of millennials, 24.5% of Gen Xers, and 16.1% of baby boomers, our survey found. 5. First-party data is unlocking personalization. As third-party cookies decline, marketers are prioritizing first-party data to reach consumers.