蘑菇AV

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.

奥补濒尘补谤迟鈥檚 advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

However, for Meta and YouTube's parent Google, any gains from reallocated TikTok ad dollars would be incremental鈥攇iven that we expect them to generate $64.63 billion and $77.39 billion, respectively, in US ad revenues this year. And neither are exact replacements for TikTok advertisers in terms of ad formats, use cases, or addressable audiences. To view the full forecast, click here.

Google recently launched an ad platform for Google TV, offering unskippable ads on 125-plus live channels, including FAST services. This network integrates with existing Google ad tools and provides advertisers access to a large, engaged audience at lower costs than premium streaming services. Amazon just acquired Indian streaming service MX Player for $100 million to merge it with Amazon miniTV.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

And we'll definitely be leveraging newer opportunities as we head into 2025 to take these efforts to the next level with things like interactive native articles, shoppable ads and units and quizzes that can be placed alongside relevant content.

A forced sale could upend Google鈥檚 ad revenue streams, alter the search landscape, and open the browser market to new competition.

The news: Artificial Intelligence could be worsening the made-for-advertising (MFA) problem. An ecommerce brand interviewed by Adweek said that as much as 40% of its recent purchases through Google鈥檚 Performance Max ended up on MFA sites. The ads were delivered via Google Video Partners (GVP), which distributes video inventory to third-party sites that Google says meet quality requirements.

Roku鈥檚 original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.

By integrating Google DeepMind's Veo technology, the platform offers dynamic, cinematic backgrounds that outpace competitors like TikTok. This move gives YouTube a unique edge in the creator market, though success will ultimately depend on how creators embrace these new tools.

By integrating Google DeepMind's Veo technology, the platform offers dynamic, cinematic backgrounds that outpace competitors like TikTok. This move gives YouTube a unique edge in the creator market, though success will ultimately depend on how creators embrace these new tools.

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

Expanding into search and web browsers, OpenAI seeks to challenge Google and anchor itself as a tech titan through ambitious AI-driven growth.

Perplexity takes on Google: The AI-powered search engine launched a Buy with Pro ecommerce feature, along with a host of other shopping-related elements to broaden its utility and appeal.

US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV鈥攍ong a mainstay of political advertising鈥攚ill hold its own.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.