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Understanding the nuances of how and where Latin America鈥檚 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world鈥檚 second-fastest-growing region for ecommerce.

Understanding the nuances of how and where Colombia鈥檚 13.4 million digital buyers spend online is crucial for brands and retailers seeking a competitive edge in this emerging market.

The news: Coca-Cola launched a series of AI-generated TV spots and ads for the holiday season. The most notable is a remake of its 1995 鈥淭he Holidays are Coming鈥� spot, which depicts Coca-Cola trucks driving through a snowy forest and town, illuminating the surroundings with Christmas lights as they pass.

Chile is the fourth-largest retail ecommerce market by total sales and will be the No. 4 fastest-growing digital economy in Latin America. Understanding Chile鈥檚 11.0 million digital buyers is essential for brands and retailers looking to capitalize on this resurging ecommerce market.鈥�

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

It also offers a glimpse into the consumer mindset ahead of the ever-important holiday shopping season. This year, though, back-to-school growth will be harder to come by, with a slowdown in sales for college-bound students and plateauing growth rates in physical retail stores. Back-to-school season sales in 2024 will grow at their slowest rate in five years.

Darden expects consumers to keep splurging on restaurant meals despite uncertainty: But dining out could be one of the first indulgences to go once tariff-related price hikes take effect.

National Burrito Day is this Thursday: Chipotle鈥檚 success with the made-up holiday has driven competitors like Qdoba, Moe鈥檚 Southwest Grill, and even 7-Eleven to offer their own burrito-centric deals.

What is the top gift category of the 2024 holiday season? A) Clothing/accessories B) Gift cards C) Toys D) Books. Clothing and accessories make up the top gift category for the 2024 holiday season, according to the National Retail Federation. December 23, 2024. In which area will digital ad spend grow the fastest next year? A) North America B) Western Europe C) Middle East and Africa D) Latin America.

Walmart鈥檚 ad business fuels operating income growth: Retail media revenues jumped 29% driven by marketplace expansion.

Kohl鈥檚 is now walking back some of its initiatives: It is returning jewelry displays to 200 stores for the holiday season, buying more private-label inventory, and increasing its petite assortment. Our take: Buchanan has a difficult job ahead of him; Kohl鈥檚 is underperforming relative to competitors. Macy鈥檚 own turnaround plan has yielded modest results.

Walmart promises support for tariff-hit Chinese manufacturers: The retailer will help suppliers get in front of domestic shoppers as it tries to stay on Beijing鈥檚 good side.

The news: Pinterest surged ahead of revenue expectations in Q3, but its steep spending increase and weak forecast for the holiday season could signal that the highly shoppable social media platform is struggling to gain ground with consumers. By the numbers:. Revenues: $898 million, up 18% YoY and above expectations of $896 million. Sales were up 18% YoY.

Trump entered office following a strong holiday season in which retail sales rose 4.3% YoY and ecommerce climbed 8.7% YoY. But in January, consumer expectations for the economy declined for the first time since July 2024, according to the University of Michigan. Sentiment fell across income, wealth, and age groups.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.

Gap Inc expects its brands to be 鈥渢he winners in any challenging market鈥�: The retailer is confident its focus on product innovation, newness, and social buzz will insulate it from economic pressures.