蘑菇AV

The vast majority of Gen Zers (88.8%) and millennials (76.9%) in our survey who use social media for health purposes follow and/or engage with health influencers. Most social health influencers with whom consumers interact are medical professionals (66.4%) or patients who have a medical condition in which users are interested (55.4%).

Leverage finfluencers: Partner with credible financial influencers to expand your reach and build trust. Influencers can make complex financial topics accessible and engaging. Don鈥檛 forget: We covered what finfluencers look for in a partnership, and how to evaluate and approach them.

Approximately two-thirds of corporations plan to scale back LGBTQ Pride Month engagement in June, per a Gravity Research study cited by Forbes. 39% of companies stated they would reduce Pride Month engagement this year, with 43% saying this would involve reducing external shows of support, including having a visual or financial presence at Pride marches, offering Pride merchandise, and partnering with influencers

Positioning content for private channels and threads will also shift influencer strategies, said Christina Westley, head of influencer marketing at PepsiCo. 鈥淎s influencer marketing continues to become more community-centric, brands will learn to release creative control to talent in order to create content that audiences want to share because it feels natural,鈥� said Westley.

On the creator side, Snap has teamed up with Later, a platform for influencer marketing management, to integrate Snapchat鈥檚 APIs into its discovery and scheduling tools. This means brands can now find Snap creators by topic or audience size and manage campaigns more efficiently across platforms.

AI-powered avatars are likely to make inroads in Asia-Pacific鈥檚 influencer marketing and live commerce鈥攂oth of which have boomed in China and Southeast Asia thanks to human influencers. AI-powered avatars such as Indonesia鈥檚 Rini (@rini_ibuonline) by AvataraLabs will soon be as lifelike as humans in promoting products.