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Fewer than one-fifth (19.2%) of US social shoppers saw shopping-related content from creators or influencers in Instagram’s Broadcast Channels, per our US Social Commerce survey. And only 10.4% said the same for group chats or DMs. Creators’ efforts to diversify revenue streams could stifle social messaging’s growth.

Payment providers and retailers are trying to forge closer relationships with creators and influencers to capitalize on the blossoming industry. Stripe partners with companies like X (formerly Twitter) and Clubhouse to help them build payment solutions for creators on their platforms.

Influencer Marketing Hub. International Olympic Committee. Ofcom. Podnews. Semafor. Spotify. Streamcharts. YouTube. YPulse.

What brands do their favorite influencers love? These insights are missed by optimizing for surface-level metrics rather than understanding the deeper forces driving consumer behavior. An evolved grasp of consumer intelligence requires integrating unconventional data sources that capture human behavior.

Zooming out: The impact of the boycott is yet to be seen—many boycotts, bar situations like the Bud Light boycott over mishandling a sponsorship with transgender influencer Dylan Mulvaney, have shown no measurable impact, and because today’s boycott doesn’t target any specific brand, it’s unlikely that individual companies will get the brunt of it.

Its new video focus could broaden its appeal to consumers while helping professional influencers find a larger audience. LinkedIn has also dabbled in daily puzzle games, similar to those of The New York Times, to boost user engagement. Capturing creators: Influencers and Gen Zers are diving into LinkedIn.

Wellness influencers are prevalent with product recommendations and health advice. Marketers ought to spend more time on social platforms to familiarize themselves with GLP-1 patients’ top concerns and identify partnership opportunities with content creators who can authentically endorse their brand.

Vlog/influencer viewers. Creator/influencer membership site users. Device ownership. Smart TV owners. Smartphone and tablet owners. Middle East and Africa in Perspective. This Middle East and Africa report highlights key takeaways from consumer polling in the five diverse countries that make up the region.

They may also consider partnering with local influencers to emphasize products’ connections with nearby communities. 3. Communicate how prices benefit employees. Emphasizing that price increases help to maintain employees’ salaries and benefits resulted in the second-highest net confidence increase, per DKC.