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I live in New York. I'm really fortunate I can go to a lot of small book retailers, but in most parts of the country, you can't do that. And Barnes & Noble has replicated that feel while still having the familiarity of the children's section in the back. I think that's the reason Barnes & Noble has a really good reputation on TikTok and on Book Talk right now.

They've also come under criticism within the running community for their work with Alberto Salazar, who is one of the most famous running coaches, is now banned from the sport, and their treatment of female runners when they were pregnant, such as Allyson Felix, and she's spoken out against them as well as others.

It's the most expensive non-sports ad-buy, costing advertisers over $2 million for a 30-second commercial and bringing in about $125 million in ad revenue. So the audience isn't what it used to be, but it's still so hard to get big audiences these days outside of the Super Bowl, this is where advertisers are having to come to be able to hit this many people all at once.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

Copa America starts June 20th and carried on Fox Sports and I believe Univision in the us. Very. Marcus Johnson (25:02):. Nice, very nice. Get your England jerseys out folks. Don't bother. We're going to lose. Alright folks, very nice. Good game. Let's move to the last segments we have for you is of course dinner party data.

Cricket is sort of thought of as this kind of exotic random sport. But India and Pakistan essentially grind to a halt during the cricket tournaments that happen every couple of years. And when you also include Australia and England, and to a lesser extent, Canada, it quickly starts adding up. And so by some estimates, cricket is the world's second most popular sport.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the triopoly's Q2 advertising performance, The Walt Disney Co.’s foray into sports betting, and who exactly are Gen Alphas? Tune in to the discussion with this month's contestants: our analysts Ross Benes and Zak Stambor and vice president of Briefings Stephanie Taglianetti.

At the end of the year, we'll crown a winning team who will win a gift card each and, of course, claim the crown jewel of professional sports, the Victoria Cup, a trophy designed in pottery class by our very own Victoria who edits the show. The quiz... You guys didn't seem too interested in the prizes, I'm not going to lie. That's sad to-. Max Willens:.

It's not where he lives, but where he is now, it's Blake Droesch. Blake Droesch:. Hey everyone. Great to be here. Marcus Johnson:. Hello. Hello. And finally, sat next to him and also residing in New York City. One of our vice presidents of content who heads up the retail and eCommerce desk is Suzy Davidkhanian. Suzy Davidkhanian:. Hi, thanks for having me. Marcus Johnson:. Hello. Suzy Davidkhanian:.

And Ross has written about this too, how sports functions is a really important part of the media mix, I think for advertisers because that's probably the only place where you're going to get something akin to linear TV's, historical reach. And so you're seeing all these streaming properties bidding up on sports rights.