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Not only does this approach fulfill the brand鈥檚 ethos of accessible luxury, but it also allows it to more accurately gauge demand and price sensitivity. Grocery offers another potential use case. More supermarkets are relying on dynamic pricing to mark down goods nearing their expiration dates, allowing them to offer more discounts to shoppers while reducing food waste.

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For instance, this weird ad format probably wouldn鈥檛 work for a luxury brand, but it does for a younger, more accessible brand. The ads are relatable, giving the feel that anyone could have made or thought of them. They鈥檙e often nostalgic through the use of vintage Microsoft Word tools like Clip Art and WordArt. And they can be funny, attention-grabbing, and recognizable.

Inflation and financial turmoil are driving customers to cut back, especially in high-ticket, luxury, and discretionary categories鈥攚here credit cards are the most popular payment method. Debit spending will grow more than twice as fast as retail overall. Customers will increasingly tap the money they already have rather than accrue debt.

It is also why luxury brand Prada recently opened a store in Austin, Texas. The big takeaway: It鈥檚 becoming increasingly clear that a return to the pre-pandemic office-centric downtown is not going to happen anytime soon (or maybe ever).

Many seek out vintage or second-hand clothing and accessories because they align with their sustainability values while also delivering deals, including on more expensive luxury goods.

When retailers allow non-endemic brands to advertise, it benefits both sides. 鈥淩etailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, are able to leverage that data,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining 搁别迟补颈濒鈥� podcast. Here鈥檚 why major retail media players such as Walmart and Home Depot have recently opened up their offerings, along with three best practices to boost performance.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

Brand example: Athleisure brand Alo Yoga plays to Gen Z by offering affordable luxury that allows young consumers to buy a premium product at a price they can afford. By using influencers like Hailey Bieber and Bella Hadid, the brand emphasizes star quality while remaining accessible. 2. Support mental health.

The beauty and cosmetics sector brought in $94.36 billion in consumer spending last year, claiming the title of the fastest-growing retail category in the US, per our The US Beauty Consumer report. With most consumers planning to boost their beauty budgets in 2024, the sector鈥檚 defiance against cautious spending habits is set to continue, driven by the enduring 鈥渓ipstick effect,鈥� the rise of dupes and Chinese-associated ecommerce giants, and more.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

Ultra could drive up spending for Revolut by giving customers benefits for higher-cost services like travel, where spending is growing, and luxury goods. As rising credit card debt heightens the chances of defaults, building services for more affluent customers should help offset those risks.

Google Cloud recently asked staff to share desks to control costs鈥攁 surprising move from a company that had long been a bastion of workplace luxury and that would presumably have adequate deskspace after cutting 12,000 employees. The tech giant has become timid about moonshot projects in favor of endeavors with more certain revenue potential.

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Ad tech company The Trade Desk and grocery intermediary Instacart teamed up in October to improve the latter鈥檚 retail media offerings through improved metrics. Why it works: Retail media data is in demand. Instacart will generate $1.18 billion in US retail media ad revenues next year, making it the fourth-largest retail media network we track in terms of revenues, according to our forecast.

But retailers should also invest in higher-tier private label goods to tap into demand for 鈥渂ig night in鈥� luxuries as people go out less. Keep customers coming back with loyalty schemes. Loyalty programs that offer discounts and promotions will become increasingly appealing to price-conscious customers.

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Amazon Fresh could get a refresh to conquer the grocery market, Finesse uses AI to reduce fashion waste, and Claire鈥檚 leans on content to engage Gen Zalphas. Meanwhile, Macy鈥檚 downsizes, e.l.f. Beauty aims to go viral, and Walmart makes strides in media. Here are six retailers that are most likely to makeover, reinvent, go viral, and more, as predicted by our analysts in a recent 鈥淩eimagining 搁别迟补颈濒鈥� podcast episode.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.

On today's podcast episode, we discuss this year's National Retail Federation event鈥攖he main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.

Moxy contrasts with the Ritz-Carlton, which Marriott classifies not only as classic, but also as part of its Luxury tier. Healthcare: Healthcare providers take what鈥檚 in effect an omnichannel approach, balancing in-person and virtual care with continued in-person care for emergencies, combined with increasing virtual care for preventive healthcare and even virtual urgent care.

Rachel Wolfe, who writes for our retail briefing was pointing this out. Slowing demand from US guests in Q2, except for those in higher income brackets who pick more expensive listings, that was according to Airbnb CEO, Brian Chesky.

Marketers should note that, while doctors are among the highest-paid professionals, they often have student loans, mortgages, and other expenses to consider before discretionary purchases like luxury goods. Physician burnout isn鈥檛 going away, even if the pandemic eventually does. The pandemic, among other factors, added to feelings of depression and exhaustion among physicians.