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TikTok Shop, for example, boasts live and short-video commerce, an in-app marketplace, a logistics arm, checkout, Shop ads, and an affiliate arm for creators. And as of 2024, Meta and Pinterest require merchants to use their in-house checkout solutions. This gives sellers access to commerce tools that can help them manage their product catalogs, set up online shops, and view sales activity.

Your story, Dan, is relevant because these are technical terms that become commercialized and become part of the consumer marketplace, and then it takes on new meaning. Dan Van Dyke:. Yeah. Jacob Bourne:. But I think distinguishing between gen AI chatbots or gen AI tools and agents, I think it's really about the level of autonomy. With a chatbot, you have to prompt it for every small tasks.

That portion will be greater than open 尘补谤办别迟辫濒补肠别蝉鈥� by a slight margin. This share has changed significantly from the early days of programmatic a decade ago: In 2014, open marketplaces held a 71.0% share of RTB. But issues with brand safety and traffic quality were especially acute in open marketplaces, and drove media buyers to the more controlled private deal spaces.

Yeah, I will say I think that they are competing in a very challenging and interesting marketplace for sure. So I think if anything this, I would almost flip this and say who is it more interesting for, Shein, who for over a year now tried to encourage people to open up these marketplaces within Shein.

Following Amazon鈥檚 playbook, more retailers are launching third-party marketplaces in tandem with ad networks to target high-intent consumers closer to the point of purchase. Retailers with robust online traffic and first-party customer data are best positioned to yield results for brands.

Direct-to-consumer models, online marketplaces like Amazon, and traditional, wholesale retail offer opportunities. To compete, retailers should evaluate where they can best position their products, particularly in categories where Amazon is less dominant. Expanding into international markets.

This is also behind the decline of open marketplaces. 鈥淚n the UK, open marketplaces will be sub-2% or 3% [of programmatic CTV]. In the short to medium term, it won鈥檛 be the main way of transacting in any way,鈥� said Sam Wilson, managing director of CTV for EMEA at Magnite. The new growth areas are those where programmatic has been slower to take off.

However, the AI sector must grapple with challenges like hallucinations and copyright infringement claims for the marketplace to reap the full benefits and reduce risks. Democratization of genAI through consumer device integration may bring in new users. Apple's ChatGPT integration into Siri and writing tools will accelerate adoption.

While its ad business has yet to be a major revenue driver, it continues to build scale and attract more advertisers, with deals made through major programmatic marketplaces like Google Display & Video 360 and The Trade Desk. The company is experimenting with shoppable content in shows like 鈥淓mily in Paris,鈥� which could become a new revenue stream if consumers embrace it.

Banks aren鈥檛 happy: The American Bankers Association (ABA) has reacted to the final rule by accusing the CFPB of 鈥渄evolv[ing] into a press-release-driven, political exercise based on the false premise that consumers lack choices and a misunderstanding of whether Dodd-Frank grants CFPB the authority to radically reshape the financial services 尘补谤办别迟辫濒补肠别.鈥�.

Brazil is Latin America鈥檚 largest retail ecommerce market by total sales volume and will be this year鈥檚 third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil鈥檚 diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

And if publishers can access that demand through alternative paths that are not AdX, they might become less reliant on DFP, the ad server side of things, which would just break open the interoperability that Google has historically relied upon that also has some benefits to efficiencies in the marketplace, which was Google's argument. (20:51):.

I feel like I talk maybe ad nauseum about the unique position that commerce marketplace intermediaries hold within the commerce media landscape.

Amazon鈥檚 ad offerings have been heavily integrated with its retail business, enticing sellers to spend more on the platform and encouraging advertisers to list their products on Amazon鈥檚 marketplace. AI ad tools can help Amazon and other platforms open new pools of spending from brands that were hesitant to invest in creating their own ads.

This change follows last week鈥檚 Department of Justice (DOJ) antitrust ruling that Google must open Android to third-party app marketplaces and stop requiring Google Play billing for apps in its store. The DOJ鈥檚 order takes effect November 1 and will last for three years.

Still, we expect its US marketplace sales to grow 136.5% this year to $19.39 billion鈥攅xceeding its total GMV in 2023. Go further: Read our report on The US Online Marketplace Shopper.

Particularly if they have to open up their marketplace to allow sellers to use alternate fulfillment options, or give them more freedom to adjust prices on other marketplaces. Jeremy Goldman (11:18):. I think it's worth mentioning that even though we're expecting a more free market, let's say kind of a less regulatory environment over the next four years, doesn't mean necessarily that every company...

Online marketplace Meesho roughly doubled last year鈥檚 order volume in the first day of its 鈥淢ega Blockbuster Sale鈥� that began the same day, per Indian Retailer.

Sponsored search in online marketplaces makes up the bulk of ad spending in retail media. But display formats, like video and in-store displays, are helping the category reach new heights. We expect similar strong growth, averaging 21.6% annually, from 2024 to 2028. Retail media will account for 19.9% of digital ad spending this year.

Just 10% of the dollar store鈥檚 customers shopped from the Chinese ecommerce marketplace this quarter. But those who did spent $141 with the retailer, compared with $136 at Dollar General. Why it matters: Temu鈥檚 growing influence underscores the challenges Dollar General鈥攁nd dollar stores in general鈥攁re facing.

The news: Richemont agreed to sell Yoox Net-A-Porter (YNAP) to luxury etailer Mytheresa roughly a year after its attempt to sell the business to luxury marketplace Farfetch fell apart. Why is this happening: Richemont struggled to turn YNAP into a profitable venture.