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OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

Abundant media consumption, receptiveness to advertising, and dynamic social media activity are key traits among Black digital consumers in the US. Tapping into these trends can help advertisers craft successful campaigns. Key Question: What are the top digital activities and platforms among Black consumers in the US?

TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.

Gen Zers continue to overtake millennials in several prominent digital activities and platforms, including social commerce, podcasts, and Instagram.

YouTube tops TV rankings: Nielsen鈥檚 February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Advertisers need to make sure they鈥檙e treating retail media like any other media channel and investing in retail media ads across the funnel. 2. Misconception: QR codes need a high volume of interactions to drive sales. Reality: People who do scan QR codes are likely to convert, meaning it鈥檚 about quality, not quantity.

Among major media devices and formats, nothing is growing faster than time spent with CTV. CTV time will reach 1 hour and 55 minutes (1:55) per day in 2023, and it鈥檒l account for more than a quarter of daily digital media time. Adults spent more time watching digital video than traditional TV last year.

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered 鈥淏uy For Me鈥� feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Amazon and AppLovin make TikTok bids as sales deadline approaches: While a deal has yet to be inked, Trump and TikTok seem to be confident in the app鈥檚 future.

True Religion, the 23-year-old urban casual lifestyle apparel brand, has maintained relevance by strategically balancing heritage with innovation and leveraging cultural connections, while expanding to new audiences.

Recently, Shopify CEO Tobi Lutke asked employees requesting more resources to prove they 鈥渃annot get what they want done using AI,鈥� according to a memo posted to X. The directive reflects a wave of anxiety among workers that AI will eliminate potential jobs鈥攐r their current ones.

Insurers will lead the financial services pack on digital ad spend in 2024, buoyed by healthy profits. But a looming climate crisis will make their ad spend bonanza short-lived.

Our take: The shift to digital viewing represents a pivotal moment in sports media consumption, but the transition poses significant challenges. The fragmentation of rights across multiple platforms creates friction for consumers while driving up costs. Success in this new environment will require balancing traditional broadcast reach with digital innovation. Looking ahead, we expect:.

YouTube to auto-send 鈥測ellow icon鈥� videos for manual review: The change aims to improve overall ad suitability.

forecasting methodology for ad spending in Latin America is based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media

Our forecasting methodology for US ad spending is based on an analysis of macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and interviews with executives at ad agencies, brands