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These span traditional media (broadcast radio) and digital (PC/laptop/tablet, music streaming, and online press). Mexico is No. 1 among the region in more than a dozen categories of device ownership and usage.

Walmart has made its store more accessible, offering low-sensory shopping times during the 2023 holiday season for customers sensitive to music and light in-store, said our analyst Sarah Marzano. The No. 1 reason respondents to a CivicScience survey said they鈥檇 shop online this holiday season was to avoid crowds. 2. Offering excessive discounting.

Music/audio penetration was up (reaching 72.3%) in H1 2023, even as daily time spent was down. Younger age brackets were more likely to listen this way, led by ages 16 to 24, of whom 88.8% were music streamers. Chart Overview.

The promotional campaign will include commercial spots, ads on the Las Vegas Sphere, a custom Zynga video game, an activation at the Billboard Latin Music Week, and a video series that depicts gamers remixing video game soundtracks with the sounds of eating a Chicken Big Mac, per Ad Age.

It also overtook Greece for first place in music/audio streaming. In addition, Norway was second in the region in smartwatch ownership. Norway also made a strong debut in time-spent metrics. It was first in Western Europe in online TV/streaming and print press and second in music streaming and podcasts鈥攁 finding that lines up with its top finish in music/audio streaming.

The annual festival in Austin, Texas, has expanded far beyond its roots in music and film. The impact of new technologies such as generative AI (genAI) on brands and marketing was a major theme this year, as a wave of rapid developments reverberate across industries. Key Question: What were the most relevant trends for brands and marketers at South by Southwest (SXSW) 2024?

Looking back: Sonos pushed out an app update May 7 that removed local music library support, alarm and sleep timer feature, and upcoming song queue editing. The update replaced the previous app version, preventing users from reverting to a clean version.

Unlike video- and music-streaming services, OpenAI has no existing ad-supported model鈥攖acking ads onto the ChatGPT Plus experience could be seen as hostile to users. It鈥檚 also not a particularly unique service鈥攇enAI services abound and lack platform-exclusive content like streamers have.

Growth has slowed, but bright spots remain in key categories.

A decision against SiriusXM鈥檚 cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.

Music/audio penetration was 78.1% in H1 2023. That trails only Latin America and North America. Unlike video streaming, uptake of audio streaming was influenced by age, income, and living location. Listeners skew young, wealthy, and urban.

By contrast, YouTube Premium (which includes YouTube Music Premium) will have 40.5 million, Apple Music will have 39.9 million, and Pandora will have 6.3 million. We do not yet have projections for how many people pay for Amazon Music Unlimited (although we do have listener figures for Amazon Music overall). Holding steady on share.

On today鈥檚 podcast episode, we discuss the takeaways from Netflix鈥檚 record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of 鈥渞oadblock marketing鈥�, Perplexity鈥檚 new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film 鈥淎 League Of Their Own鈥�, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.

The news: California Governor Gavin Newsom has signed a law requiring digital sellers to clarify that consumers are licensing, rather than owning, digital products like games, movies, music, and ebooks.

Short Video, Gaming, and Music Streaming Stand Out in Media Usage. Similar to the total US population, younger LGBTQ+ consumers more frequently use digital platforms like TikTok, Instagram, and YouTube, according to Community Marketing & Insights (CMI) data. Time spent with cable TV and broadcast radio skews older. Where they overindex in media usage is in music and gaming.

AI-generated music is starting to populate Spotify, reducing engagement and earnings for human creators. Rapidly evolving model capabilities make it hard to spot. If these new genAI tools catch on with YouTube creators, thumbnails and headlines could be monotonous or repetitive. This could both dilute creative work on the platform and cause some videos to disappear from recommendation algorithms.

MUSIC (27:39):. (Instrumental music).

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

Meta is testing an AI-based feature for single-image Reels ads that gives advertisers free access to a diverse music library. According to company data, ads that feature both music and voice-over draw a 15% higher average positive response compared with ads without sound.

One of the reasons it is pretty obvious, is because Spotify pays music labels and other rights holders 70 cents of every dollar it earns from music streaming, which is why diversifying its revenue is that much more important. And so, Spotify is working on its non-music related revenues.