蘑菇AV

All flavors of traditional media are shrinking except digital and out of home, but digital and out of home aren't growing enough to get growth above the 4% mark. So Debbie gets three points, Ross with two, Blake with one. So as I mentioned, under 4% growth for total media ad spending in the US this year.

Smart carts enable brands to put their products right in front of shoppers as they move through the store. Digital cooler screens use bright, informative visuals to pique consumer interest. And digital end caps add an element of interactivity to the old-school format. Here鈥檚 how retailers can put them to use to up their retail media game.

US retail and dining foot traffic has grown nearly every month from June 2023 to May 2024, compared with the same period a year prior, according to data from Placer.ai.

Despite financial troubles among some esports and gaming video platforms, ad revenues will continue to grow for both media.

Out-of-home in general is doing well and digital out-of-home is doing even better than that. And this is just one more piece of that puzzle. Probably the F1 part is relatively small, but in general this is one of the trends of the time. Marcus Johnson:.

Of US Gen Zers on Threads, 40.1% downloaded the platform because it looked fun, while 38.7% wanted to try something new, according to our survey data.

It now has vaulted over things like traditional TV and definitely print and out of home. Marcus Johnson:. Just about three quarters I think of the total. Paul Verna:. Yeah. So digital is everything, so you just can't grow off of such a large base indefinitely.

Cost is the most important factor for 59% of US brand-side marketers when selecting an agency, according to a joint report from the Association of National Advertisers, 4A鈥檚, and Advertiser Perceptions.

There are 3.60 billion people around the world who have phones capable of delivering AR, and 1.06 billion already use mobile AR, according to a March 2023 report from ARtillery Intelligence.

Chip maker NVIDIA last week launched a pre-roll ad product for cloud gaming that makes video game advertising look a lot more like connected TV (CTV).

With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. 鈥淭o me, the absence of cookies doesn't mean absence of audience targeting,鈥� said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half 蘑菇AV summit. 鈥淵ou can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than good,鈥� he added.

Mobile and video formats will be key to a recovering ad market in the years ahead.

A quarter of US adults pay the most attention to TV commercials, making them the top ad format, followed closely by online ads, per CivicScience. Magazine and newspaper ads rank near the bottom, with only 4% and 5% paying them the most attention, respectively.

Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.

Toys R Us looks to fill a hole in the retail landscape: It plans to rapidly expand its physical presence by opening up to two dozen flagship stores.

Ooh, are you asking? Marcus Johnson (01:11):. In guesses. I am. Evelyn Mitchell-Wolf (01:11):. I don't know. Really fast. Marcus Johnson (01:14):. Come on, Evelyn. Evelyn Mitchell-Wolf (01:15):. They have a lot of-. Marcus Johnson (01:16):. Know the answer. Evelyn Mitchell-Wolf (01:16):. I know the words that correspond to the different running speeds I think, like canter and...

Brian Rappaport, CEO of out-of-home agency Quan Media Group, was cited in the article as saying, "Despite the potential value gained from buying programmatically, some of the most popular kinds of transit ads are still when a brand takes over an entire subway station." Paul, programmatic advertising coming to the New York subway. What's the point? Paul Verna:.

Ooh, a gambling addict. He came up with a game. I don't know. Marcus Johnson:. He invented it to settle an argument with his son about the rules of another card game called Crazy Eights. Max Willens:. Nice. Marcus Johnson:.

We forecast 90.0 million people will use AR in the US this year, interacting with it in ways that increase retail sales and advertising engagements.

Klarna will generate $33.38 billion in US buy now, pay later (BNPL) payment value by 2027, pulling ahead of Affirm in a period of massive growth for BNPL providers, per our forecast.

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform鈥檚 advertising ambitions haven鈥檛 yet taken off.

DNVB companies have multiple paths for growth: Warby Parker鈥檚 sales rise 12% in Q1 thanks in part to the company鈥檚 growing physical presence, while Allbirds鈥� turnaround focuses on differentiating its brand.

Ooh, I've built it up too much. Jasmine Enberg (01:17):. The pressure's on now. Marcus Johnson (01:19):. Yeah, I should have said that. V. Cut this in. This one's average and then we'll go from there. The current year in Ethiopia is 2016. Jasmine Enberg (01:30):. What told you? Okay, this is a good one. How does that work? Marcus Johnson (01:35):. It's too good though. I don't believe it still.