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Roku鈥檚 original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.

Amazon鈥檚 ad launch will define streaming for years to come: In less than a year, Prime Video became a top dog in streaming advertising.

CTV is popular among younger Black viewers, who are also likely to have multiple streaming subscriptions. Black digital video viewers consume a mix of paid streaming services, free OTT services, and free ad-supported platforms. Roughly 73% of digital video viewers subscribe to three or more paid streaming services, according to a July 2023 Nielsen report.

Ad-supported streaming is on the rise as viewers opt for cost-friendly options from platforms like Netflix and Disney+. With audience fragmentation increasing, advertisers must adopt smart, performance-driven strategies to stay effective in the evolving connected TV landscape.

Amazon鈥檚 Red One sets streaming records: 50 million viewers and $175 million in box office receipts validate the studio's hybrid theatrical-to-streaming strategy.

And streaming services are of course where so many eyeballs are. So in that context for me, I'm in. One point for you. Marcus Johnson (17:49):. Wow. Paul Verna (17:50):. Thank you. I agree that well, I'll say that Disney has said consistently for a long time now that they see themselves as a streaming-first business and that's the direction they're going in.

CPMs tend to be higher when ad loads are low, and Netflix runs fewer ads per hour than other streaming services. Ad-supported Netflix viewers saw 3.5 ads per hour in Q4 2023, while all streaming services combined averaged 13.1 ads per hour, according to MediaRadar. As long as ad loads remain low, prices will remain relatively high.

Comcast looks to free streaming biz from linear鈥檚 decline: The company is separating cable and digital assets in a move that others will mimic.

On today鈥檚 podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.

Even though the eyeballs are there for streaming, the ad infrastructure isn鈥檛鈥攜et. As ad-supported streaming becomes the new normal, this will change. And we expect that streaming companies will face increasing competition for those ad dollars, as the money once tied up with Hulu, Roku, and YouTube trickles to other streamers. More like this:. Report: Q4 2022 Digital Video Trends.

OTT video subscription revenues will hit $50.56 billion this year, an increase of 12.5% YoY, according to our forecast. Revenues will climb to $64.12 billion by the end of 2026.