Prime Video launched its ad-supported tier this year and is already set to become a major competitor in the subscription, ad-supported video race. Amazon's Q1 ad revenues grew 24% to $11.8 billion thanks in part to Prime Video's ad rollout, which reached about 115 million monthly US viewers.
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| Jun 24, 2024
From an uncertain economy to subscription fatigue, paid subscription video services are facing many obstacles. A March 2023 Morning Consult survey found 1 in 4 US adults have cut back on streaming video subscriptions, such as Netflix, in the past year due to inflation.
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| May 17, 2023
Our definition of CTV ads includes subscription streaming services, free streaming services, device-makers, and traditional TV offshoots. It does not include ads delivered to non-TV devices like computers, phones, or tablets. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
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| Nov 8, 2023
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| Jul 3, 2024
On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.
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| Jul 14, 2023
Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game
Article
| Jul 12, 2023
And consumers don’t want to pay for more subscriptions. New partnerships are crucial. The new sports bundle from Disney, Fox, and Warner Bros. Discovery is a prime example. Platforms need to prepare for Apple and Amazon’s potential next move in sports, and they’re seeking partnerships to compete, said Zucker.
Article
| Mar 8, 2024
Digital video subscriptions are coming under pressure. Between January and July 2022, only Disney+ saw an increase in unique audience among the leading UK subscription video-on-demand (SVOD) mobile apps, according to UKOM and Ipsos iris.
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| Feb 14, 2023
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
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| Jun 10, 2024
The Yahoo/Publicis study found viewers pay more attention to ads on paid, subscription-based apps and ad-free/ad-supported tier hybrids (like Hulu) than to ads on free ad-supported streaming TV (FAST) services, like Tubi, or smart TV channels on FASTs, like Amazon’s Freevee. Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter.
Article
| Apr 13, 2023
Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.
Article
| Apr 27, 2023
Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.
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| May 17, 2024
YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.
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| Feb 5, 2024
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| Jan 4, 2024
254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.
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| Apr 19, 2024
According to the survey, the “Basic with ads” tier is the second most popular subscription plan behind the ad-free “Standard” plan. Netflix last revealed its ad-supported subscription figures in January, when it said it had at least 23 million “highly engaged” users worldwide. The company said its ad-supported memberships rose 65% in Q1 2024 and accounted for 40% of new signups.
Article
| Apr 29, 2024
On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.
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| Aug 1, 2023
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
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| Apr 12, 2024
Over the summer, Disney raised monthly costs for Disney+ and Hulu by several dollars more than competitors, and Netflix decided to convert password sharers into subscribers while eliminating its cheapest, ad-free subscription tier. The rising cost of streaming services has accelerated the decline of traditional pay TV services.
Article
| Dec 20, 2023
Studios may look to ad-supported subscription tiers to drive additional revenues. Use this chart:. Inform your TV ad strategy. More like this:. With the WGA strike over, streaming turns to an uncertain future. Why marketers should understand the differences between CTV and OTT. See which platforms are canceling shows at the highest rate. Despite cooling growth, CTV is lifting the programmatic market.
Article
| Feb 22, 2024
According to several sources, ad-supported versions of Disney, Netflix, and WBD streaming platforms are generating higher average revenues per user (ARPU) than their ad-free counterparts. We’re now in an environment where streamers are prioritizing ARPU growth over increasing sheer subscription numbers.
Article
| Oct 4, 2023
On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
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| Sep 29, 2023
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
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| Mar 7, 2024
That plus their strong overall subscription numbers and pay TV service gives Hulu a higher average revenue per user figure than most streamers. Then third, we estimate that Hulu has the third most viewers, not subscribers, but viewers of any streaming platform, paid or ad free, in the US behind the usual suspects, Netflix and Amazon Prime Video, and also they've got Hulu with live TV.
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| Nov 28, 2023
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
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| Dec 22, 2023