蘑菇AV

There were 559 original scripted TV series made in the US in 2021, according to FX Networks. That鈥檚 more than twice the number made a decade prior.

In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.

55% of Gen Z adults access streaming TV through someone else鈥檚 subscription, according to a December 2023 DISQO study.

Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.

From an uncertain economy to subscription fatigue, paid subscription video services are facing many obstacles. A March 2023 Morning Consult survey found 1 in 4 US adults have cut back on streaming video subscriptions, such as Netflix, in the past year due to inflation.

Our definition of CTV ads includes subscription streaming services, free streaming services, device-makers, and traditional TV offshoots. It does not include ads delivered to non-TV devices like computers, phones, or tablets. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Digital video subscriptions are coming under pressure. Between January and July 2022, only Disney+ saw an increase in unique audience among the leading UK subscription video-on-demand (SVOD) mobile apps, according to UKOM and Ipsos iris.

On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.

Ad spend across digital channels has been mixed so far this year, with spend on social networks slowing and connected TV spend boosted by new ad-supported subscription tiers. Meanwhile, retail media is diversifying at a rapid rate as nonendemic retailers get in the game

And consumers don鈥檛 want to pay for more subscriptions. New partnerships are crucial. The new sports bundle from Disney, Fox, and Warner Bros. Discovery is a prime example. Platforms need to prepare for Apple and Amazon鈥檚 potential next move in sports, and they鈥檙e seeking partnerships to compete, said Zucker.

According to the survey, the 鈥淏asic with ads鈥� tier is the second most popular subscription plan behind the ad-free 鈥淪tandard鈥� plan. Netflix last revealed its ad-supported subscription figures in January, when it said it had at least 23 million 鈥渉ighly engaged鈥� users worldwide. The company said its ad-supported memberships rose 65% in Q1 2024 and accounted for 40% of new signups.

254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.

The Yahoo/Publicis study found viewers pay more attention to ads on paid, subscription-based apps and ad-free/ad-supported tier hybrids (like Hulu) than to ads on free ad-supported streaming TV (FAST) services, like Tubi, or smart TV channels on FASTs, like Amazon鈥檚 Freevee. Listen to the full podcast. This was originally featured in the eMarketer Daily newsletter.

On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.

YouTube Premium hits a subscription landmark: The service now enjoys 100 million subscribers after YouTube spent much of 2023 cracking down on ad blockers.

On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.

Studios may look to ad-supported subscription tiers to drive additional revenues. Use this chart:. Inform your TV ad strategy. More like this:. With the WGA strike over, streaming turns to an uncertain future. Why marketers should understand the differences between CTV and OTT. See which platforms are canceling shows at the highest rate. Despite cooling growth, CTV is lifting the programmatic market.

Over the summer, Disney raised monthly costs for Disney+ and Hulu by several dollars more than competitors, and Netflix decided to convert password sharers into subscribers while eliminating its cheapest, ad-free subscription tier. The rising cost of streaming services has accelerated the decline of traditional pay TV services.

Much like Netflix, Spotify still makes the bulk of its revenues (about 80%) from subscriptions rather than ads, but we project ad revenues will grow 30.0% in 2023, and podcast ad revenues in particular will grow 42.0%. This year, Spotify will focus on expanding its ad business and its exclusive audio offerings.

According to several sources, ad-supported versions of Disney, Netflix, and WBD streaming platforms are generating higher average revenues per user (ARPU) than their ad-free counterparts. We鈥檙e now in an environment where streamers are prioritizing ARPU growth over increasing sheer subscription numbers.

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

That plus their strong overall subscription numbers and pay TV service gives Hulu a higher average revenue per user figure than most streamers. Then third, we estimate that Hulu has the third most viewers, not subscribers, but viewers of any streaming platform, paid or ad free, in the US behind the usual suspects, Netflix and Amazon Prime Video, and also they've got Hulu with live TV.