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Nine is Pinterest for data clean removes, and 10 went to Rent the Runway for its new CMO and marketing approach. Now it's time for our second half where Suzy and Zak get to tell us where we went, blah blah. Each of them will have a chance to move a brand up or down on our rankings list and to add a new company entirely. So Suzy, make a move. Suzy Davidkhanian:.

But what we need to see is, if they're going to be successful when others have failed, like Instagram, Pinterest tried to do the same thing and they lacked brand adoption, because brands want to control that customer experience. They don't want to hand it over to a Pinterest or TikTok. So, we need to see.

I would finish off by saying even on the publisher's side from Alphabet, Meta, even Pinterest and Snap, I mean they've all mentioned Travel as big revenue drivers for them. I know Alphabet launched a new performance Max for Travel goals, sort of ad product for travel companies. And I think Travel...

鈥淢ost marketers want to be cutting-edge, and to be able to say that they鈥檙e exploring new technology,鈥� Jack Johnston, associate director at Tinuiti, said about AI鈥檚 explosion into social media tools. 鈥淏ut our focus is not just being gimmicky and tapping into AI because it鈥檚 AI, but doing it because there鈥檚 a real business value and a positive impact that can come from it.鈥�

US annual social commerce sales per buyer will nearly double from $627.8 in 2023 to $1,223.7 in 2027, according to our forecast.

Nearly three-quarters of US TikTok users will also use Instagram this year, making it the most popular alternative to the social video app, per our forecast. That鈥檚 good news for Instagram Reels, which is positioning itself as a viable successor in the event of a US TikTok ban.

Amid privacy changes and macroeconomic headwinds, social media will be the channel hurt most by the digital advertising downturn. For 2023, we have reduced our US social network ad spending forecast by $16.21 billion.

Amazon has the same amount of share as the next seven digital ad players combined from Microsoft in fourth all the way down to Pinterest in 10th. So it certainly feels like a LY at this. Jeremy Goldman (15:11):. Point. Oh, you beat me to the punch. I was going to say. Marcus Johnson (15:14):. There's. Jeremy Goldman (15:14):.

In a distant second was X, formerly Twitter, followed by Instagram, Pinterest, TikTok, and then Snapchat. Max, your biggest takeaway from this research was blank. Max Willens:. That upper funnel metrics don't matter as much on social media as they might in other parts of media.

We have Roku basically joint 10th with Pinterest in terms of the largest US digital ad players with just under 1% of the total US digital ad pie, just for Roku making $2.5 billion this year and growing a very healthy 16%. Story two. YouTube Premium hits 100 million subscribers showing an appetite for ad-free video suggests our analyst, Daniel Constantinovich.

I don't want to be too down about it, but just to put one other thing in perspective, global monthly active users for Pinterest rose to 498 million in this most recent earnings, setting a record for the platform. Marcus Johnson:. Wow. Jeremy Goldman:.

And since our forecasting team ran those numbers, Meta, Snapchat, Pinterest, TikTok, Roku, have all jumped into retail media. A number of the largest retailers announced that they would allow advertisers to use money from joint business partnerships and retail media. And yet with all of that excitement and energy, we revised our forecast for the space down by about 12%.

Like we saw partnerships like Anthropology and Pinterest, Saks and Dior, and there are a lot of other unconventional ones that we saw this past holiday season. I'm expecting that you're definitely going to see more of it, just simply for that reason that it is a great way to reach people in a low cost, low stakes kind of way. Sara Lebow:. Yeah.

It's behind Pinterest, it's behind Roku, it's behind Snapchat, and it's just 0.6% of the market. It's more on par with Yelp and Instacart than it is with Facebook or Google. Jasmine Enberg:. Twitter has never been an essential part of most advertisers strategies. Right? Marcus Johnson:. Right. Jasmine Enberg:.

I think meta, YouTube, Pinterest, they all saw double digit revenue growth that was similar to Snapchat's. And so I mean that's the biggest thing. It's just a better time for these companies. So I think that played a large part of it.