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On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

A truncated holiday spending period with fewer days between Thanksgiving and Christmas and the election will throw a curveball to retail sales this season, our analyst Sky Canaves said on an episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. In-store retail will see healthy growth, consumers will continue holding back on splurges, and mobile will uplift overall ecommerce. Here are three trends we鈥檙e predicting for the upcoming holiday season.

In 2023, 143.3 million people in North America will listen to a podcast at least once a month. This figure exceeds any other region or country that we currently track. Over time, however, audiences in other parts of the world will surpass the combined total of the US and Canada.

In March, Semafor reported that YouTube would introduce dynamic, host-read podcast ads. YouTube shares ad revenues with creators in the YouTube Partner Program, which accounts for the majority of platform payout revenues in our forecast. Yes, but: Many creators are still frustrated by low payouts, opaque or restrictive policies, and inconsistent earnings from the platforms.

On today鈥檚 podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney鈥檚 streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

Time spent with podcasts in Australia led the region, at 44 minutes daily. That鈥檚 4 minutes more than the regional average but 6 minutes below the global average. Podcast time peaked at 59 minutes in 2022. Australia ranked No. 2 regionally in music streaming time鈥攏ot surprising, as podcast and streaming music activities are often sourced from the same service. Media Adoption.

Time spent with podcasts and music streaming in France also ranked low in the region, at 13th place and 11th place, respectively. The viewership shift from traditional formats to digital is lagging in France. Time spent with broadcast TV was 2:25 daily, 15 minutes higher than the regional average.

The majority of its advertising revenues come from non-podcast content. Podcasting may be a $20 billion opportunity, but not if most of the podcasts on Spotify strike their own advertising deals outside of the platform. If it can meaningfully link up advertisers and creators, it can more readily benefit from that spending.

On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.

They are aware of their options,鈥� 蘑菇AV Senior Analyst Blake Droesch said on the 鈥淏ehind the Numbers鈥� podcast. Those higher expectations challenge brands. Consumers research products at least three times before buying, according to a survey from 蘑菇AV and impact.com.

Social media (41%) and traditional media (43%) are expected to take the largest spending cuts, while linear TV, gaming (24%), digital display (20%), and podcasts (16%) will also see declines. When will it happen? The biggest spending pullbacks are likely to occur in Q2 (34%) and Q3 (37%), as advertisers react to mid-year economic shifts. Tariffs are accelerating ad budget cuts.

Digital audio advertising will have a CAGR of 5.3%, including 8.5% for podcast advertising. The rapid growth will push digital鈥檚 share of audio advertising to 47.4% by 2028. In-game advertising remains mostly a mobile affair, but consoles and PC developers are making moves. Ad buyers will spend 90.4% of their in-game ad dollars on mobile games in 2024.

India was No. 1 for time spent with podcasts. At 1:02 daily, it was 4 minutes ahead of the regional average and 12 minutes above the global average. YoY time spent with podcasts was flat, but it was down 20 minutes from four years ago. Time spent with print press was 50 minutes daily, No. 1 in the region. This was down 11 minutes compared with 2022.

On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.

On today鈥檚 podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm鈥檚 蘑菇AV report, The Bank in 2030. In the 鈥楽tory by Numbers鈥� segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the 鈥楩or Argument鈥檚 Sake鈥� segment about the end of banks as we know it and if it鈥檚 true that 90% of consumer-serving banks and credit unions won鈥檛 exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.

The close tie between Amazon's ecommerce and advertising businesses presents both opportunities and challenges. "When ecommerce sales are growing, retail media dollars are going to go up,鈥� our analyst Jeremy Goldman said on a recent episode of the "Behind the Numbers" podcast. 鈥淏ut when ecommerce dollars aren鈥檛 growing that much, it's harder to get the retail media dollars to grow because they鈥檙e so intertwined."

For instance, turning text into a podcast or long articles into shorter newsletters. AI starts to change the open web. Generative AI (genAI) has started to upend long-time patterns on the web. Most notably, the rise of generative search has started to change how much referral traffic publishers receive from search.

Substack expanded its subscription newsletter roots in 2024 by offering a suite of tools tailored toward video podcasting and editing clips. Yes, but: The analysis indicates that Substack is gaining ground in video use鈥攂ut the platform still has a long way to go, and some creators remain unlikely to consider video content entirely.

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Next year, US podcast ad spend will pass the $2 billion mark, according to our forecast. We project double-digit growth through the end of our forecast period in 2027. New data from the Interactive Advertising Bureau (IAB) finds that podcast ads are trending toward brand awareness, with increasing emphasis on video formats.

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

On today鈥檚 podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.

Ad strategy is vital for podcasts, where listeners don鈥檛 necessarily click ads but commercials can still leave an impression. Here鈥檚 what marketers need to know when they think about podcasting and digital audio at large.