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Worldwide ad spend will grow 9.0% this year, according to our March 2024 forecast. Its growth is primarily bolstered by digital ad spend, which will increase 12.2% YoY.

Maybe we should sell things that are print and reading related in general." They're also in the process of revamping their gift offerings and it's really a major difference from a few years ago where it was just becoming this mass merchant that was the worst of all worlds, and that's giving people a little bit more hope. It's feeling a little bit more vibrant.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Cryptocurrency volatility has tempered expectations for crypto payments. But it hasn’t erased them: Retail, remittance, and cross-border B2B payments remain in growth mode.

A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.

It’s hard to deny social media’s influence on how consumers discover and even sometimes purchase products. But there are other platforms out there besides Instagram and TikTok that can help brands engage with consumers, especially when it comes to fashion.

Frictionless online checkouts allow consumers to click, pay, and complete purchases for exactly what they were looking for—but less so for what they weren’t necessarily expecting to find. For retailers, encouraging impulse purchases online requires a different strategy than at brick-and-mortar stores that capitalize on physical displays to prompt low-consideration additions to shoppers’ carts.

Instead of trying to compete with Amazon, Barnes & Noble is changing to appeal to consumers looking for the experience of an independent bookstore with the resources of a large chain. Leaning on local inspiration and a store layout that optimizes discovery, Barnes & Noble is revamping its 596 locations, as well as its membership program.

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

So essentially, IKEA partnered with Pinterest about a year after nixing its print catalog, and the idea was to create this quiz experience that Pinterest users could take to match them with custom home goods options. And so it was an interactive thing and it learned user preferences and created these personalized user boards filled with product recommendations and inspiration.

And the doctors that are being sold these credit cards by financial institutions don't know the T's and the C's and the fine print, so that confusion gets passed on to the patients. And it's just really a bad situation. I mean, we're dealing with sick patients here, not overly aggressive shoppers who rack up thousands and thousands of dollars of bad credit.

Gen Z is Pinterest’s largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.

So 40 million more listen to them monthly, 10 million more listen to them weekly than use AR. 6 million more people read print newspapers and magazines than use AR, according to our numbers. Stephanie mentioned AR for shopping. That's less than half of the total number of people who use AR. Just less than half of them use it for shopping purposes.

Attention metrics are moving beyond consumer research into programmatic bidding strategies. But a lack of measurement standards is preventing mainstream adoption, even as AI-generated content threatens to upend engagement rates.

Very good, so he's talking about with media, it's TV, print, smartphones, computer, computers, everything and it's if you are watching TV whilst you're on your smartphone, it's an hour for each device, so that's how we count it. There's still a lot of time and you would've thought it would have hit its ceiling. Oscar Orozco:.