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Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

On today鈥檚 podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Worldwide ad spending on TV, radio, out-of-home, and print contracted every year from 2015 through 2020. However, the post-shock period of pandemic recovery led to increases in 2021 and 2022. That rebound momentum has petered out, and with no Olympics or World Cup in 2023, we foresee a 1.1% decline for traditional ad spending this year.

The pharmaceutical industry relies on traditional mass-market media channels like TV and radio to create awareness and maintain relevance. But digital channels are eroding traditional media鈥檚 dominance, even among older audiences鈥攖he ones who typically use the most prescription drugs. Advertisers are following eyeballs to nonmobile channels.

Gen Zers place little value on most forms of ads, including traditional TV, out of the home, radio, print and even podcast ads. I can't even believe that. But I think that while they say they don't place value, it doesn't mean that banks shouldn't message to this generation through these media channels.

And the stat is that consumers spend over one in five minutes of their time, total time with media, one in five with audio, and that includes sort of traditional radio, linear radio, but digital audio which has become the majority time there, so one in five. Actually it's a share that has been dropping.

But even other traditional media鈥攑rint and radio鈥攃ontinue to draw enduring, albeit lower, levels of engagement. A key reason for this trend toward traditional: The population skews older in Germany, with 22.0% ages 65 and above, per GlobalData. The gap between traditional and digital media time is narrowing rapidly, though. The gap was 128 minutes pre-pandemic, or 2 hours and 8 minutes (2:08).

On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

Traditional ad spending includes directories, magazines, newspapers, out-of-home, radio, and TV.

TV, radio, out-of-home (OOH), and print ad spending will collectively contract by 6.3% this year, with the bulk of the loss coming from TV. Nondigital OOH will be the only traditional format to grow鈥攂ut by only 3.1%, a small slice of the pie. Display will rebound slightly; search will do the opposite.

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time鈥攁nd where they do it.

He was writing that on Monday this past week at 9:00 PM Eastern, Paramount debuted a final 60 second trailer for the film Gladiator II on over 4000 TV networks, digital platforms, local stations, Spanish language outlets, and radio stations at the same time.

You can basically turn on a virtual radio station and it'll play you recommended songs, just like a lot of existing features on Spotify. But this AI DJ will cut in like a radio DJ and I don't know, segue into the next song or say something. And that's been sort of well received.

Bill I imagine that's because of the strength of radio and the national radio. Bill Fisher:. You might be right. Marcus Johnson:. Perhaps, we have Radio One, which is huge. It's like a religion almost. It's huge. It's huge reach in the UK because UK's not too big.

And every other traditional medium, whether you're talking TV, radio, print, whatever, they're all, by and large, recording negative growth figures for the next however many years. So when you look at it in context, it's performing pretty well compared to some of its peers in the traditional media space. Yory Wurmser (14:48):.

YouTube Music one ups Spotify and Apple Music with new radio experience, writes Insider intelligence's senior director of marketing, retail and tech briefings, Jeremy Goldman. He notes that YouTube Music now offers a radio experience where users can create custom stations, a feature not offered by competitors like Spotify and Apple Music.

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.