蘑菇AV forecasts that commerce media ad spending will see a 21.8% growth in 2025, just a slightly slower pace than 2024. 鈥淎 big thing to watch this year is how commerce media and web publishing interact with one another,鈥� our analyst Max Willens said on the episode.
Digital ad spending will continue to accelerate in 2024. Retail will be a main driver due to its large ad outlays and growing contribution on the supply side.
The phrase 鈥渞别迟补颈濒 apocalypse鈥� once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the 蘑菇AV Summit on November 1.