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Latin America and Southeast Asia will dominate the top 10 list of countries with the fastest ecommerce growth in 2024. Five hail from Latin America, including three of the top five. And although Southeast Asia has tailed off overall, several of its countries are still booming. The Philippines will lead the world in ecommerce growth every year through 2027, and Malaysia will also hover near the top.

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Philippine Sea, 1965. A bomber plane pilot and B-43 thermonuclear bomb slipped off the side of a carrier boat, never to be seen again. And 1968, the Thule Air Base in Greenland. There was a cabin fire forced the crew to eject, leaving the plane to crash with its nuclear payload on-board. Evelyn Mitchell-Wolf:. Okay. So they know where they lost them, they just can't find them. Marcus:. Yeah. Yeah.

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We have split out China, India, Japan, and Southeast Asia in the table below rather than aggregate Asia-Pacific. All these markets are in line for strong ecommerce years, although India and Southeast Asia are decelerating from boom times, while China and Japan will post slight rebounds. Emerging markets will lead the growth rankings for years to come.

Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.

Live shopping is a multibillion-dollar opportunity in Southeast Asia. As one of the world’s fastest-growing regions for retail ecommerce, Southeast Asia is becoming a promising market for livestream shopping.