蘑菇AV

The platform could also leverage its extensive audience data to promote ultra-targeted shopping recommendations and boost sales. Patreon鈥檚 new partnership with Sony will make select Sony Music podcasts available on Patreon, including 鈥淕etting Better with Jonathan van Ness鈥� and 鈥淭his is History,鈥� while its partnership with Wondery will make podcasts like 鈥淪camfluencers鈥� and 鈥淜iller Psyche鈥� available.

Brands are not just buying ad time; they're buying into cultural moments and conversations where the ROI extends beyond immediate sales to long-term brand equity and relevance.

Our annual report on ecommerce in Canada highlights our most recent forecasts for total retail, ecommerce, and mcommerce sales. We also detail the number of digital buyers in the country by age and provide sales estimates for the dominant Amazon. Key Question: What percentage of Canada鈥檚 retail sales is transacted online?

While Lidl described this as a small-scale promotion rather than a permanent ecommerce strategy, the move shows TikTok Shop is an important tool not only for making sales, but for generating marketing buzz, particularly for food and beverage retailers. "Does it make sense as a full-on ecommerce plan? Not really, but I think it's a fun way to get some attention," said Feger. 2. Walmart.

Temu generated nearly $200 million in sales in January alone, even before its buzzy Super Bowl ad aired. PDD fueled Temu鈥檚 rapid growth with expensive and aggressive paid media and active influencer strategies that include unboxing videos, try-on hauls, and promo codes. But it remains unclear whether it can turn short-term interest into lasting gains.

The Sales Experts. Upwork. Zeldis Research Associates.

TikTok Shop was No. 2 in sales in Indonesia, Malaysia, and Vietnam in 2023, while Temu generated sales of less than $100 million, according to Momentum Works. Temu鈥檚 modest sales was partly due to its late entry and being in only two countries in the region.

Last year, sales of OTC health and wellness products were higher at online retailers than at brick-and-mortar locations, according to September 2024 data from Numerator. In-person drugstores were the most affected by this shift. OTC (37.9%) and prescription medications (34.8%) were consumers鈥� most common healthcare-related online purchases in the past year, per our survey.

Online sales are back in growth in the UK, but the fortunes of key ecommerce retailers have been mixed, with some suffering a greater blow from the cost-of-living crisis than others.

They also have a greater preference for in-store shopping, and are more reliant on sales associates for guidance鈥攚hich is great news for Saks, given its extensive physical footprint and team of 3,400 stylists that can offer personalized advice and suggestions.

Articulate the value of social media to the C-suite by connecting it to sales and revenues. Integrate across multiple channels. Create a cohesive strategy by integrating social media with other marketing efforts to maximize reach and engagement.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Dupe culture powered e.l.f. Beauty to a 76% YoY sales increase last quarter: Gen Z鈥檚 favorite drugstore brand is reaping the rewards as consumers look for budget-friendly ways to stay on top of beauty trends.

By contrast, both Alibaba and JD.com reported sluggish sales in Q2 despite moving aggressively to slash prices amid a broader price war. Our take: With growth in China increasingly hard to come by given the country鈥檚 property crisis and severely depressed consumer confidence, retailers have to find strategies鈥攐ther than discounting鈥攖o attract customers.

Our forecast expects US cosmetic and beauty sales to rise 10.1% this year鈥攎ore than three times the 2.9% rate of the overall retail market. Even though 74% of women believe that the US economy is in a recession, 61% plan to maintain or even increase their spending on beauty and personal care items.

Market appeal: TikTok and Facebook are outperformers in social commerce, with both drawing the attention of key age groups. TikTok is favored among Gen Z social buyers, with 67.1% making a purchase on the platform in the past year, per a March 2024 蘑菇AV survey.

However, online sales of beauty products will grow at double the rate (12.0%) of physical sales (5.7%) in the US this year, according to our forecast. Total US retail sales of cosmetics and beauty products will reach $101.05 billion this year, per our forecast.

鈥淧eople are thinking twice about buying,鈥� said Carl Kalapesi, senior vice president of sales and revenue at Rakuten Rewards. 鈥淲hat we鈥檙e seeing is increased consideration of multiple brands rather than loyalty to one retailer.鈥�. (Almost) all publishers feel compelled to sweeten the deal. Consumers are also holding out for discounts, deals, and other kinds of additional savings.

With Gen Zers spending an increasing amount of time on TikTok, reaching nearly 1 hour and 19 minutes this year, per our forecast, social commerce on the platform has potential to grow.

Why it matters: LTK has emerged as an important creator shopping platform and a contender for social commerce spending, which we expect will surpass $100 billion in the US by 2025. LTK has over 40 million monthly shoppers, hundreds of thousands of participating creators, and more than $4 billion in annual sales worldwide, according to the company.

This resulted in a noticeable increase in web traffic, leads, and sales conversions. Winning strategies for B2B marketers. Prioritize quality over quantity. Focus on high-value formats like video, interactive media, thought leadership, and community-driven content. Optimize content for AI-powered search models for discoverability but offer credible and relevant content. Maximize content impact.

The 2023 study of overall consumers by Oxford University鈥檚 Sa茂d Business School showed that inclusive ads resulted in positive sales, better customer preference and loyalty, and stronger brand equity. Across 392 brands in 58 countries, inclusive ad campaigns resulted in 3.5% higher short-term sales, 16.3% higher long-term sales, and 15% higher customer loyalty.

Sales are obviously the ultimate goal, but creator content also helps with brand recognition, customer acquisition, and building trust. Nearly 80% of Gen Z women and 61% of millennial women ranked creators as their most trusted source for beauty recommendations, according to LTK. Content that focuses too much on conversion can come across as inauthentic, warned Olsen.

The challenge for brands is that social media backlash doesn't always translate to negative sales impact. In fact, controversy sometimes drives sales up in the short term鈥攂ut potentially at a long-term cost to brand equity. The two-way conversation expectation. Modern marketing requires more than just broadcasting messages鈥攊t demands engagement.

Takeaway: Cutting back on in-store experiences doesn鈥檛 have to eat into sales. A no-frills shopping experience can be a virtue鈥攊f retailers brand it correctly. 2. Trader Joe鈥檚 markets differently (and less) than other grocers. Benefit: Trader Joe鈥檚 strong brand image means independent blogs, influencers, and social media trends do much of the retailer鈥檚 marketing organically.