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I think this was highlighted in the report as a sign that podcasting has a really strong hold on young audiences, and that's true and it's an important demographic, but I feel like an area where it's still struggling is demographics younger than that. We've seen a lot of data over the last year that shows that younger listeners like teens are really not as into podcasting, which maybe makes sense.

Neobanks like Revolut target a younger demographic, which typically gives them lower-balance customers than larger institutions. This characteristic could predispose neobank customers to be attracted to deals and discounts, causing them to act on ads at a higher rate. Weaknesses. Neobanks are often not customers鈥� primary provider, leading to lower customer engagement than traditional FIs.

One, targeting the ad tier is going to offer standard demographic targeting and additional contextual and lifestyle parameters. Advertisers will eventually be able to find audiences using all of Amazon's data and engage through shoppable experiences, like Blake, what you were saying. And then secondly, comprehensive third party measurement partnerships with Nielsen and others.

One thing that should be taken out of [inaudible 00:11:52] that was mentioned in that article was award shows are losing a large part of their key demographic. So, they have a aging demographic, they're losing your 18 to 20 something that advertisers love to capture. Marcus Johnson:. Yeah, they had the, what was it?

Google said the law should, quote, "permit contextual ads based only on contextual signals, such as the current content being watched, search query, general location, and time of day, rather than a user's past viewing or search history or demographic data." But Danny, why is Google calling for this ban to personalized ads to minors? Daniel Konstantinovic:.

But yeah, and beyond that, it's also looking at user experience because it's one thing to have a leading AI model, it's another thing to be able to integrate it into a chatbot that is going to perform well for a specific use case and for a specific demographic.

Thanks to Victoria who edits the show, James, who's been known to get his copy edit on Stewart, who runs the hell out of the team and Sophie who can't help but crush social media. And thanks to everyone for listening. To the Behind the Numbers Daily and e-Marketer podcast made possible by StackAdapt.

TikTok鈥檚 rapid ascent into the UK consumer psyche has had a fundamental impact on social media, with many other platforms pivoting to video. But the early mover advantage is a boon for TikTok, with time spent among users outstripping all other social platforms by some distance. Daily TikTok time among users will pass 1 hour next year.

And then on mobile, there are just such a diverse set of activities that someone in your audience demographic is using some type of activity that you may not have thought of. So really look at the long tail of mobile activities to see if there are new opportunities there for advertising. Marcus Johnson:. Yeah, very nice.

Are they looking for the younger demographic? I mean, I was pleased to see that there was a bit more diversity and spanning not just body size, but ethnicity and trans models as well. But I think most of the diversity I saw was the age diversity, and that's because they brought back the supermodels from back in the day.

Confidence is key for the demographic, and the brands that help get them there (in a cost-effective way) will win. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

To arrive at forecasts for growth rates by media and by device, we follow up this analysis with extensive assessments of historical and expected future growth patterns with regard to device adoption, multiple and overlapping device usage, population and demographic factors, and competitors to existing devices and activities.

We start with our senior analyst covering social media based in New York. It's Minda Smiley. Minda Smiley:. Hello. Marcus Johnson:. Hello there. And we're also joined by our senior analyst on the digital advertising and media team. He's based in Philadelphia. It's Max Willens. Max Willens:. Yo. Marcus Johnson:. Hey folks. Welcome back. Welcome back. We had you on yesterday in part one.

Stuart, who runs the team, and Sophie who does our social media, and thanks to everyone for listening in. We hope to see you tomorrow for the Behind the Numbers Weekly Listen video podcast from eMarketer. For the video version, head to YouTube at insider intelligence/podcasts, or for the audio version, it's in the same places as before, Spotify, Apple Podcasts, et cetera.

Fintech companies can target this demographic with tailored products and educational initiatives to boost adoption. Showcasing fintech鈥檚 benefits and practical uses can boost adoption among boomers. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Stewart, who runs the team, and Sophie, who does our social media. Thanks to everyone for listening to Behind the Numbers, an ERMARKETER video podcast made possible by Zeta Global. Tune in tomorrow to hang out with Sara Lebow and the retail gang as they discuss how LEGO became the world's largest toy maker.

Given the demographics and how different they are for both formats, the best approach in my opinion is to use both to supplement and compliment each other. I think we still have that runway for a few more years to do that. Marcus Johnson:.

This demographic mix clearly favors CTV and accounts for much of the spending shift from TV. To view the full forecast for CTV ad spending, click here. TV and CTV complement each other for maximum reach. For advertisers, the combination of TV and CTV is an accurate indicator of the market for TV-style spots.

They have to battle things like social media and content creators who can maybe offer similar niche content for free or comparatively low cost. But I actually do have a question for Ross about the concept that niche services.

The age demographic data provided by Nielsen highlighted that the total audience had a median age of 47, which is seven years younger than the standard NFL TV audience. That sentence, I think, speaks to the fact that any CTV stream is going to attract a younger audience than any linear TV broadcast in general terms.

What we've seen in the past is that the demographics are actually pretty different from the typical HBO Max subscriber and the typical Discovery Plus subscriber. Essentially, there's a bit of a thesis here, which is that forget about the fact that they had different demographics. You might sign up for some content and then you are going to stick around for this other stuff, but that's a very big if.

More demographics are getting involved. Despite two thirds of users being Millennials and Gen Z, I do think we are seeing a lot more older users begin to use BNPL. Gen X was a little under 29% of the population using BNPL in 2023, but that's going to shoot up to over 40% in 2027 and Baby Boomers is going to see a smaller, but still a large jump going from 13% in 2023 to almost 18% in 2027. Rob Rubin:.

On today鈥檚 podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

US life insurance ownership is dropping as consumers face a challenging economic environment. Understanding how different demographic cohorts approach life insurance can help shape generation-specific acquisition strategies.

Digital-savvy millennials are demanding a digital-first approach to accessing health and wellness information, as well as healthcare services. They鈥檙e trusting family, friends, and social media for medical advice, almost more than doctors.