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The most important sentence in this article to me is by utilizing TikTok on Prime Day, Amazon's able to generate social media engagement, organic buzz, while also allowing consumers to interact with both platforms simultaneously.

The rollout of Members Only Shorts is necessary to compete with TikTok's offerings, highlighting the intensifying battle for creator loyalty and subscriber engagement. These initiatives reflect a broader industry trend as digital platforms innovate to provide creators with diverse and lucrative revenue streams, aiming to deepen the bond between creators and their audience.

The success of these initiatives depends on their ability to not just attract viewers with quick content hits, but to convert that attention into lasting engagement. As platforms refine these features, short-form video is cementing its position as a fundamental part of modern content consumption.

The success of these initiatives depends on their ability to not just attract viewers with quick content hits, but to convert that attention into lasting engagement. As platforms refine these features, short-form video is cementing its position as a fundamental part of modern content consumption.

Trendspotting: Gander will be the latest hyper-local social service tied to a specific country, a trend that could further fragment the social media landscape as users seek a reprieve from crowded and potentially toxic platforms. Some notable examples similar to Gander:.

Instead of direct employment, it offers resources for effective social engagement and community building, per the company鈥檚 website. This type of sponsorship recognizes the value of the creator economy and presents employment opportunities to creators with a following. Key takeaways: The value of sports sponsorships is rising, as certain sports grow in viewership.

One thing that was surprising is that they're kind of neck-to-neck with the general population on social media. So it's not a big difference when it comes to social media, but one big difference when we compare them to other high online shoppers like Gen Z is that they much more prefer Instagram than TikTok. So they feel a lot more comfortable exploring and finding products. Sara Lebow (04:02):.

AR/VR continues to evolve as a tool for marketers and retailers to develop deeper consumer engagement. Long-term growth will be helped by AI integrations and demographic shifts. And while gaming is still the top use case, smart glasses are on the rise.

When asked which factors help determine their level of brand trust, Gen Xers were much likelier than baby boomers to cite engagement with their social media channels and environmentally responsible practices. And when asked which providers they鈥檇 be likeliest to buy from based solely on brand trust, Gen Xers chose Apple, Venmo, and neobanks at a much higher rate than their older peers did.

Their ranking shows where banks can strengthen their outreach to consumers on popular social media networks.

As US users flee to RedNote, Duolingo reports a 216% jump in Mandarin learners, proving social media loyalty trumps language barriers.

Is social media dead? Not exactly. But it has become 鈥渓ess social and more media,鈥� as Insider reported.

Adding a social calendar tool to the app can help boost engagement with high-school students. The acquisition also opens up more monetization opportunities within the calendar for school supplies, back-to-school clothing, and more. What鈥檚 in it for Saturn: It can use Snapchat鈥檚 deep user base to expand its calendar to other scheduling, including work, parent schedules, and social events.

So the trajectory of shoppable media is undeniably upwards, driven by the convergence of social media and e-commerce. The sheer scale of social media engagement, this year we'll see 232 million users in the US spending an average of 83 minutes per day, which provides an unparalleled platform for this type of shoppable content.

Reddit plans to expand machine translation across 30 countries by 2025 to capitalize on that rising engagement. Our take: Reddit made significant strides in revenues and profitability in Q3, but user growth will remain critical for long-term momentum. Partnerships with Google and OpenAI have helped, but Reddit needs to build engagement beyond AI-based solutions to deliver consistent growth.

Continued innovation in its Llama multimodal AI models and quick integration of AI search into social media services and wearables like Ray-Ban Meta Smart Glasses indicate continued AI expansion. AI鈥檚 role in dynamically tailoring content, particularly within Instagram Reels, makes it a key factor in Meta鈥檚 engagement goals.